Blogging is still a lucrative industry, but the game has changed quite a bit. For those looking to make it a fully-fledged career, they need to know the new meta of blogging.

While posting good content should be at the very top of your priorities, you also need to know how well your blog is doing. Today, we will be discussing the best tools for measuring your blog’s success, and how they can enhance your blog.

Traffic Measuring Tools

First of all, gauging how many visitors you have on your site (and how many stick around) is key to the rest of the metrics you want to measure. It’s highly recommended to secure your website to keep traffic numbers accurate.

Google Analytics

Google Analytics is the most used tool for a good reason. Since Google is the biggest search engine in the world, a lot of site traffic is often gained from people searching for said sites through Google. The free version is perfect for smaller-scale blogs. It tracks things such as user location, how they got to your link and sales revenues from purchases on your site.

Integration with Google Analytics is as simple as logging in and registering your site. Alternatively, you could follow tutorials online to implement the data with WordPress and other blogging sites. Plugins also exist that integrate Google Analytics into your website but make sure to look at it with a careful eye.


Statcounter is one of the oldest web analytics tools on the market. This tool was very popular before Google Analytics, but it remains a reliable alternative to this day. The most interesting and popular feature of it is the live visitors feature that allows you to see crucial user data in real-time. This is fantastic for people who like a hands-on approach to marketing their site.

You can analyze this data and decide where you need to improve your website. This tool is paid and the price starts from just $5. You can also use the 30-day free trial to check if it really works for you. It’s one of the most reliable StatCounter sites on the web and offers a solid way to measure your site’s traffic with straightforward metrics.

Engagement Tools

Measuring engagement is one of the best writing tools, as it lets you know what type of content attracts your audience. Engagement tools can take your social media presence to the next level.

Sprout Social

Sprout comes complete with templates and customisable reporting options, meaning you have multiple ways to not only collect important social metrics but really understand what they mean and present them to others, including only the metrics that matter to you are most important.

Sprout’s Advanced Listening Tool provides you with valuable data on audience demographics, industry influencers, campaign performance, vote share, and consumer sentiment. Sprout was built from the ground up to give you a fast and easy-to-use way to discover and view social insights.


Hotjar is user feedback and behaviour analysis software that helps you understand why visitors do (and don’t do) certain things on your website. The tools then provide instant visual feedback to the site owner so they know the next best course of action. It measures user engagement through heatmaps and session recordings.

Heatmaps are individual user browsing behaviours with session recordings. They’re called heatmaps because they tell the site owner which parts of their site are “hot,” meaning they’re getting the most engagement. Session recordings are renderings of what individual visitors do when they visit your site.

SEO Tools

To measure your SEM and SEO efforts, dedicated tools are a must. SEO is such a complicated process that streamlining that with tools will make your life that much easier.


Ahrefs is one of the biggest SEO management tools on the market. Massive companies such as Facebook, eBay, TripAdvisor, Netflix, and Pinterest make use of Ahrefs in their marketing teams. Ahrefs provides multiple tools in its packages, most notably its keywords explorer and content explorer.

Keywords are great for micro-details. It can enhance your blog’s reach by using certain related words to make it more appealing to search engines. Content Explorer is a more broad tool, but it’s great for finding out what type of articles are drawing big numbers. Ahrefs also provides free learning material to help people who are starting their SEO journey with zero experience.

Google Search Console

SEO and Google Tool are the best pair of marketing words to hear in a sentence. It just so happens that Search Console is both those things. Google Search Console helps you optimise your site’s content by analysing user impressions, how you rank on the Google Search priority list, and site clicks.

Google also offers a fully-fledged course that SEO newbies can undertake. These are all free on their Google Search Central website. Google Search Console is a fantastic tool to use alongside Ahrefs as they fill functionalities that others may lack. For marketing teams, learning Google Search Console is a must for reaching their blog goals.