Manually applying (SEO) Search Engine Optimisation techniques is commendable; however, in today’s fast-paced environment, manual SEO techniques fall short of modern expectations.
The solution? Use SEO tools. They supercharge your operations and gear you up for next-level marketing.

SEO tools automate particular SEO tasks, allowing you to focus on creating campaigns for your websites and clients. They also let you execute a robust SEO strategy in less time, accomplishing your desired results faster.

Identify the Best Keywords to Target

Finding the right keyword to optimise helps you increase your content rankings. It also makes your content easier to find on search engines.

With the right keyword research software, you can dig up vital details that can help you with keyword research. It includes a keyword’s search volume, competition, difficulty, seasonality, and long-tail versions.

Here are tips on how you can identify the best keywords to target:

  • Expand unique keyword ideas – Use the top pages of your competitors and search for keyword ideas. Then, use a keyword explorer tool and look for similar terms; try Ahrefs or Google Keyword Planner.
  • Focus on low-competition topics – Check out the content of your competitors to identify content sprinkled with low-difficulty keywords. If they have about 500 monthly search visits, create near-similar content. In addition to the tools above, you can also use Keyword Sheeter and SpyFu.
  • Discover newly published pages – Search for a broad topic on Google and single out content with a publication date of 3 months (or 90 days) from the current date. Then, spot the keywords it uses.

Write Quality Content

Enter the Google Helpful Content update. This algorithm helps users find human-first content and frowns upon websites with search engine-first content.

After Google Helpful Content’s rollout on September 9, 2022, the stakes for creating human-first content are higher. Now, to win Google over with your content, you must satisfy actual people with valuable information.

With SEO software, you can identify different ways to optimise your content, learn how to structure your content, and learn what terms and phrases to include to make your content topically relevant to its keyword.

Here are three SEO writing pro-tips:

  • Create excellent content – Craft coherent and grammatically correct pieces. An online writing assistant like Grammarly can smoothen the process for you. Add images, videos, and statistics to make your content more engaging.
  • Help the reader – Produce high-value content. Then, break it up, make it accessible to all, and enhance its readability. Use tools like the Hemingway App to improve your content’s readability.
  • Optimise titles – Reel people in with captivating titles. CoSchedule Headline Analyzer is a helpful tool to use when creating eye-grabbing headlines.

Find Better Link Opportunities

Links remain one of the most—if not the most—vital ranking factors out there. SEO software helps you find link prospects based on domain authority, page relevancy, and other metrics.

Fortunately, there is a sea of link building tools. Among the link building tools in the market, SEMrush is one of the better ones. SEMrush can help you with almost anything to up your SEO game; it optimises content and reverse-engineers traffic sources, to name two prominent features.

It also scrutinises competitors and analyses their Pay Per Click campaigns. Besides, SEMrush is affordable.

If you’re looking for a free tool to help unearth link prospects, you can use MozBar. MozBar identifies a website’s Domain Authority (DA), a score that measures its quality based on its link profile.

The higher the score, the more authoritative the website is, and the more reason you should acquire a link from it.

On the downside, you must have a Moz account to use this Chrome extension. Also, you need a paid Moz account to unlock all its features.

Below are more tips to help you find better link opportunities:

  • Create a streamlined outreach process – Create trending content based on the data from BuzzSumo, Ninja Outreach, and other content marketing tools. Then, create a calendar to publish posts consistently, design a content marketing strategy, and execute it to the letter.
  • Discover unlinked mentions – Use brand monitoring tools like Google Alerts and Brand24 to monitor your brand every time someone mentions it. Then, take advantage of the linking opportunity if they haven’t linked to you.
  • Repurpose existing content – Spruce your existing content and embed an attribution code when you distribute them. For example, if you have an archive of written blog posts, use Canva, Visme, and other infographic makers to convert them into infographics.

Provide Better Client Reporting

Client reporting is essential in building and nurturing professional relationships; it’s how you communicate marketing results and website performance. It’s also how you convert one-time clients or customers into loyal and recurring customers.

A great way to approach this is to use (CRM) Customer Relationship Management tools. Examples of CRM tools are Salesforce, Pipedrive, and ActiveCampaign.

With these tools, you can effectively manage your clients from the start by tracking essential information like client account details and contract dates.

Here are more ways you can provide better client reporting:

  • Offer transparency – Centralise data and share them with clients as they are. To make things more enticing for them, use reporting tools that display lots of graphs, charts, and other visual aid. An example of one such tool is DashThis.
  • Present an easy-to-understand report – Simplify the data for presentations and limit what you include. Focus on metrics that prove the effectiveness of your SEO campaign. SEO reporting software can help you do this.
  • Open lines of communication – Choose a reporting tool that integrates with your communication tools. For example, use Wrike or Klipfolio. You can connect them to a communication tool like Slack.

Check Areas of Improvement for Your Site

Manually checking your site for errors can take weeks—if not months or years. SEO software can help you scan for errors in mere minutes.

The goal of an SEO audit is simple: identify potential errors that prevent your site from ranking high enough on Google. It also provides insights on how to address these errors.

For example, if your audit shows that your site is loading slowly, the solution is to improve speed with SVGs instead of using your current image file formats.

Here are other things you can accomplish with an SEO audit:

  • Design a mobile-friendly site – Attract mobile users. Based on data from your audit, make necessary changes. Then, use the Google Mobile-Friendly tool to assess how it fares.
  • Check web design – Inspect your site and evaluate its design. Focus on website architecture, URL structures, and more. Correct any mistakes as you see fit.
  • Optimise metadata – Craft keyword-rich meta titles and descriptions, and make sure to provide accurate descriptions. RankMath and Yoast are examples of tools that let you edit these details.


Advancing your marketing campaigns is how to future-proof your marketing strategy and maximise your SEO efforts. Not only will it boost traffic and increase the visibility of your site, it also ramps up conversion rates and sales.

Be sure to update your SEO practices. While using the best SEO software programs can further your marketing, it can be challenging to stay on top of your industry if you have outdated approaches.

After all, we live in an ever-changing world. In one minute, an approach works. The next thing you know, Google will penalise you for it.