Creating SEO Strategies can be Challenging
Building a winning SEO strategy can be challenging for small companies with a shoestring budget. They still struggle to allocate investments for long-term benefits. However, that doesn’t mean small businesses with limited budgets can leverage their SEO strategies. Like the old quote says, “everything is possible” but the question would be, how to do that?
Sometimes, managing a small budget for a robust SEO strategy can be tricky. Don’t fret just yet. Here are some tips you can use to elevate your SEO strategy.
1. Focus on Local SEO Optimisation
Many businesses have spent years building their SEO strategy. While they can spend thousands of dollars to achieve that state, you don’t need to do the same. Instead, try looking for another opportunity you can do with a small budget.
The most practical yet effective way to do this is to optimise local SEO. This strategy has caught marketers’ attention these days as it exposes your business in the local area and reaches out to the right people.
The first thing to do to optimise local SEO is to sign up on Google business. Google Business is a tool that Google uses to show local businesses to internet users based on their search. Using Google Business helps you to increase your ranking SEO by displaying your business on Google search, setting up multiple locations, and uploading pictures/videos.
Google business is also helpful to get reviews from customers and create a loyal base where you can deliver them quick info about your business. By using this simple but free tool, you’ll get some benefits that affect your SEO ranking.
2. Conduct Content Gap Analysis
Another tip you can do is fill the content gap. Find out what your competitors are missing by analyzing their content. Since content is key to boost SEO score, making in-depth posts will drive more traffic.
Research your competitors’ content by reading their blogs to see what article they’ve written. Watch their social media handles to find out their strategies or other things. Figure out what customers need and what you can do to improve from what you already have.
After finding the gaps, you can brainstorm some ideas with your team. Make content based on these ideas and share them through any platform you already have. This way, you can create content that serves the audience. Make sure that your content can do both improving SEO score and driving customers.
For example, compelling explainer video content is great for attracting new prospects into buying your product. On the other hand, infographics are excellent for delivering complicated information. Do not forget to keep watching the progress once posting your content. Analysing content metric will help you make a better content campaign. By doing this, your SEO rankings will increase and get the result you want.
3. Focus on Making Long-Tail Keywords
Boosting your SEO Rankings with a small budget is no big deal anymore if you use this tip. To make your website stand out among others, you should focus on making long-tail keywords instead. But before doing this, you need to find the right keywords that fit your business and what you provide, so people can easily search your phrase on the search engine.
This tip is free, simple, and less stressful because you don’t need to face competition with other companies that usually use short keywords. Besides, this tip will help you to be more relevant with your target consumers. You can use Google Trends for free suggestions or Google Keyword Planner to help you make relevant keywords for your business.
4. Be Active on Social Media
As we all know, social media has grown a lot these past years with millions of people using it. Not only this platform has become asmedia for self-existence or connecting with new people, these days social media is used to get some information. For example, many people always seek new information simply by checking Twitter’s trending topics. They can learn current news rather quickly.
This can be beneficial for your SEO strategy if you use social media correctly. When people engage with your post on social media handles, you’ll increase your chance of getting new traffic to your site. The more people interact with your content, the more likely people want to learn about you in a concise manner.
Your website is the main information source about your business. Getting engagement from social media will also increase your brand’s exposure on the internet. For example, many people always seek new information simply by checking Twitter’s trending topics.
There are many ways you can improve your social media presence. You can publish articles on Medium, share demo videos on Facebook, and more. Research first the social media you want to boost your SEO strategy. After that, you can make content based on that and share it through the social media you choose.
5. Add Attractive Visuals for Your Website
Think of yourself as an internet user. When you visit a website, what’s the thing that attracts you to explore more on it? The first thing that attracts you must be the website appearance, right? You’re not alone.
According to a study, articles with relevant images get 94% more views than ones without visual presentations. So, if you want your website to attract people, you have to make sure that your website is visually appealing.
You can download the picture on free apps that are suitable for your article. Make a simple yet eye-catching video to welcome your new visitors. Use free design apps to improve your website’s appearance and make sure to learn a bit about colour theory and how to apply it to your website.
Colours contribute a lot to creating a brand’s personality, and they can affect your visitors’ mood when visiting your website. There‘s a lot of free options you can do to make your website visually eye-catching.
Building a robust SEO strategy with a small budget isn’t an easy job. It takes effort and time to get the result you want. The small budget looks overwhelming from the outside, however, with a little creativity, you can optimise your small budget to get the best result on your SEO strategy. With tips above, you can finally learn and get insights into how to build SEO on a tight budget. Do not be discouraged just yet, you can do it. Good Luck!
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).