When setting up and running an Adwords campaign it’s very easy to get sucked into the Google recommendations, add lots of recommended keywords and just let your budget run out without getting any useful sales or conversions. Search Engine Watch have published the ‘Eight most important PPC tips for online retail‘ post to give you some tips on on what you really should be doing to get the most out of your budget and achieve great levels of sales or conversions.

See the article Eight most important PPC tips for online retail.

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