Want to extend WooCommerce features? If yes, then do not neglect the features that contribute to higher customer retention.

Customer retention for many is unknown and unimportant, which causes a lot of trouble for online stores to survive. Customer retention is all about keeping your customers intact and connected for a longer period.

Customer retention is there when:

  • Customers come again and again for a purchase
  • Customers prioritise your services and products over others
  • When the customer is highly satisfied with your services
  • When the customer is getting a personalised and customised experience

These are a few signs that show that customer retention is there. But apart from knowing the signs, it is paramount to have features incorporated into your store that improve customer retention.
Keep scrolling through this detailed blog to know all about customer retention, from the features required to the reasons.

Top 6 WooCommerce Features For Improved Customer Retention

Here are the top features that are a must to have in your WooCommerce site for higher customer retention:

1. Cart Recovery Emails

Giving your customers reminders on their abandoned carts is one of the most significant features in customer retention. This feature not only helps in lead generation but also ensures your customer retention. This customer retention is acquired by giving your customers the importance that their purchases are being noticed and that you care for what they have added to their cart. You can include features like automated cart abandonment alerts and set a time for sending these alerts to grab the distracted customer’s attention back.

2. Support Needed

A user feeling lost or like an alien is not going to stay connected for longer. If you want to improve the customer retention rate, then you have to offer the support and help your customers crave. Support them in all matters, from their purchase to the refund process so that they feel connected and valued. You must include features like live chat and a help center for these customers so that they are guided at every point.

3. Security Guaranteed

Another significant WooCommerce feature, not only for customer retention but for all the right reasons, is website security. Make your website a safe place for your customers so that they do not have any second thoughts while scrolling through your website and making transactions by sharing their confidential information. To ensure this feature in your site, you can opt for various plugins available and also include secure payment options.

4. Discount Offers

What you have for your customers to offer other than the products on your site also matters the most in customer retention. There should be loyalty rewards and discounts for your customers so that they stay connected and prioritise your services. You can give discounts on their cart value, their buying behavior, for sharing a product, or anything you want. You can choose a cart discount plugin with similar others to incorporate this feature.

5. Customer Review and Feedback

Have a customer review and feedback section on your WooCommerce site to make yourself believable to the new audience. Even if the user has purchased from you, the review and feedback section from other satisfied customers always contributes to their retention. These reviews are always a source to build trust in your customers, which eventually builds emotional connections between you and your customers.

6. Customer Experience

And at the last, you should include website features that improve the web user experiences and that may come from various sources and means. For instance, with a WooCommerce hide shipping method plugin, you can keep the checkouts streamlined and clean, which improves customer experiences. There are similar other plugins aimed at improving customer experience that will help you retain them for a longer period.

End Note!

You must have found the lead generation process tiring and a daunting task, but customer retention is even more complicated and tough. You have to prove yourself as the best to have your customers retained. With the growing competition in the WooCommerce world, the choices for customers have expanded.

With all these choices, you have to have WooCommerce features that are the key contributors to retaining customers. You can incorporate these features for improved experiences, like a free shipping method or a discount, which will eventually help in retaining the customers.