WordPress is a free self-hosted content management system widely used as a website platform and blogging software. Today, it powers over 50 million websites around the world and is the most popular CMS on the market.

WordPress has snowballed because of its open-source nature, allowing anyone to contribute and build on top of it. This community-driven model has allowed WordPress to grow in popularity and maintain compatibility with older versions.

WordPress can be used for ecommerce website development, blogs, or personal websites. Although it offers e-commerce functionality, it does not have a shopping cart integrated with it like Shoipify or BigCommerce.

There are, however, several WordPress plugins that allow you to create an ecommerce store without any coding experience.

Here are 10 advantages of choosing WordPress for your e-commerce website:

1. WordPress is easy to use, even for beginners.

Setting up an ecommerce website from scratch can be daunting, especially if you’re not a developer or designer. However, several platforms and tools can make the process much easier, and one of the most popular is WordPress.

While WordPress is primarily known as a blogging platform, it’s a powerful and flexible content management system (CMS) that can be used for various websites, including ecommerce. In fact, WordPress is now the most popular website builder in the world, powering more than 30% of all websites.

There are several reasons why WordPress is so popular. Even beginners will like it because it’s relatively easy to use. WordPress is a very user-friendly platform with a simple and intuitive interface that makes adding and editing content easy.

Another reason why WordPress is so popular is that it’s free to use. While you will need to pay for hosting, a domain name, and other ecommerce-related features and plugins, the cost of using WordPress is relatively low.

Finally, WordPress is popular because it’s highly customizable. Having a web store with a specific look and feel is possible with a variety of themes and plugins on WordPress.

2. WordPress is highly customizable.

One of the benefits of WordPress for ecommerce is its high degree of customization. This means that you can change nearly everything about your online store, from the website design to the functionality of the checkout process.

This can be a great advantage if you know what you’re doing. It allows you to create a unique and branded experience for your customers.

It’s important to note, however, that this high level of customization can also have a disadvantage if you’re not careful. Make too many changes to the default WordPress settings or install too many plugins.

You can end up with a slow and bloated website that is difficult for your customers to use. WordPress is a powerful platform, but it’s essential to use it wisely.

3. WordPress is SEO friendly.

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch without learning to code. It is also SEO friendly, a benefit of WordPress for ecommerce.

An SEO-friendly website is easy for search engines to crawl and index. WordPress is easy for search engines to crawl because it has a simple structure and is well organized. Indexing is adding a website or webpage to a search engine’s database.

When you create an ecommerce website with WordPress, you automatically get the following SEO-friendly features:

  • A WordPress website is easy for search engines to crawl and index.
  • WordPress websites are mobile-friendly, which is vital for ranking in mobile search results.
  • WordPress websites are fast, which is important for users and search engines.
  • WordPress websites are secure, which is important for search engines and users.
  • WordPress websites are easy to use, which is important for users.
  • WordPress is a good option if you want to create an SEO-friendly ecommerce website.

4. WordPress is mobile-friendly.

A recent study found that over 50% of all online traffic comes from mobile devices. This is no surprise, as people increasingly use their smartphones and tablets to browse the internet. What this means for businesses is that if you still need to offer a mobile-friendly version of your website, you’re losing out on a lot of potential sales.

Fortunately, WordPress is fully responsive and will automatically adjust to the screen size it’s being viewed on. This makes it the perfect platform for ecommerce stores, as it ensures that customers will have a positive shopping experience regardless of their device.

Aside from its responsive design, WordPress also offers a host of other benefits for ecommerce stores. These include a wide range of themes and plugins that can be used to create a custom store that meets your specific needs and built-in features like payment gateways and order management.

So, if you’re looking for a platform to help you make the most of the mobile boom, WordPress is the obvious choice.

5. WordPress is secure.

One of the key benefits of WordPress for ecommerce is that it is secure. Out of all the ecommerce platforms available, WordPress is one of the most secure. WordPress is constantly updated with the latest security features, and its code is regularly checked for vulnerabilities.

Your customer’s data will be safe when they shop on your site. WordPress is PCI compliant, which meets the highest security standards for processing credit card payments.

This gives your customers the peace of mind that their payment information will be protected when they shop with you.

6. WordPress offers a wide range of plugins.

WordPress offers a wide range of plugins, which provide a benefit of WordPress for ecommerce websites. By using these plugins, website owners can increase the functionality of their website, as well as improve the user experience.

Plugins are available for many tasks, including optimizing the website for SEO, managing customers and orders, integrating with third-party services, and security.

Installing plugins is simple and can be done in a few clicks. Most plugins are free, although some premium plugins are available for purchase.

Using plugins can help website owners save time and money, as they would otherwise need to hire a developer to code the features into the website.

There are thousands of plugins available for WordPress, so choosing the right ones can be challenging. However, carefully considering the website’s needs makes it possible to select the plugins that will benefit WordPress the most for ecommerce.

The bottom Line!

Deciding to set up an e-commerce website is not to be taken lightly. It is a significant investment, both in terms of time and money, so it is important to choose the right platform on which to build it.

This article has looked at the advantages of choosing WordPress for your e-commerce website.

WordPress is a fantastic platform with a ton of features that can benefit any ecommerce website. If you are thinking about using WordPress for your ecommerce website, those, as mentioned earlier, are some advantages that you should consider.