In today’s age, it becomes irresistible that video content is the most engaging and advantageous for businesses. Moreover, video content for social media has become more necessary as major platforms provide more room and features for it. But, some may not realize that creating a thriving video has never been a simple job.

So, below we’ve pieced together some ways to create engaging video content for social media. Keep scrolling to explore the essentials!

1. Keep It Short and Sweet

Videos don’t need to be long to thrive. Keeping them short and sweet is most likely the best you can do unless you’re a YouTuber who needs to upload specific content regularly.

For marketing purposes, it’s better to have your videos between 30-60 seconds. Focus on delivering your core messages and encouraging audiences to convert at the end of your video with a powerful CTA. Whether a new startup or even a blockchain game company, you can easily market your products through moving images and online space.

Another vital tip for a winning video on social media is to keep it valuable and entertaining. Be less promotional and focus on building trust with your audiences. When they value your account more than a business, it gets easier for you to engage and convert them.

2. Choose the Best Type

There are many video types you can choose from. But, deciding the most suitable one always depends on your goals and target audiences.

For influencers, video content should be valuable. So, you can go with reviews and tutorial videos. Or, you can also consider entertaining content like vlogs.

However, if you plan to promote your business and market products, you can utilize some video types below.

  • Animated explainer videos
  • Live streaming videos
  • User-generated videos
  • Behind-the-scenes videos
  • Tutorial or how-to videos
  • Testimonial videos
  • Comparison videos

The seven video types above are the most used by companies to market products or services. Each has its own characteristics and advantages. But, all are effective as an agent to achieve your marketing goals.

You can expose your brand and market your product or service on social media. Again, ensure the type you decide on matches your goals and target audience.

3. Set Your Goals

To start off, you need to think of the goals you want to achieve with your videos. Whether you want to garner followers or subscribers, improve brand awareness, develop partnerships or generate more sales.

Having a clear list of goals can help you create the most suitable videos. For example, if you aim to be an influencer, you need to make valuable and entertaining videos to garner followers.

However, creating an engaging and converting video is necessary if you want to use it for business matters. Therefore, pen down a list of goals you want to achieve to define your social media videos appropriately.

4. Create an Engaging Beginning

As you most likely create short videos for social media, an engaging beginning is necessary. The first few seconds of your video will determine whether a viewer will stay or leave your video.
You can create a powerful beginning by getting straight to your message or pinpointing the target audience’s problem. Then, you can continue by convincing viewers how and why your product is the best game changer for their lives.

Moreover, for vertical videos, many used intriguing thumbnails to attract viewers. You can add text, images, filters, and stickers to make your thumbnails even more attractive.

5. Know Your Audience

Identifying your target audience is no less fundamental to get many eyeballs engaged in your videos. Consider doing demographic and psychographic research on your target audience to know their preferences.

Demographic factors cover audiences’ age, gender, education, ethnicity, and income. On the other hand, psychographic factors include activities, interests, opinions, and buying habits.

Covering those two aspects can help you choose the best video types, styles, and moods. You can decide whether your video should be funny, emotional, elegant, luxurious, formal, joyful, or any other.

6. Join the Trend

You can get more advantages by joining the current trend on the platforms. For example, TikTok gives an extra boost to content with a high viewer rate. And those with a high viewer rate will most likely join the ongoing trends.

Joining the trends requires you to know the uprising video styles, music, filters, stickers, tags, or other features. However, you can’t take everything for granted. Otherwise, your video will drown in the ocean of content.

So, adding more colors and creativity is still essential for every content creator. It helps you build credibility and make your videos stand out amid countless competitors.

Moreover, adding tags is vital to boost content visibility. You can combine trending tags and long-tailed tags on your post. In addition, put relevant tags relating to your product or brand to improve organic traffic.

7. Get the Right Format

Getting the proper video format is perhaps one of the most important things you should consider. Many platforms have space for video content but have different preferences for video format.

Vertical videos are always best for TikTok, so avoid posting landscape videos on the platform. You can also create vertical videos for Instagram reels and YouTube shorts.

You may need a specific format for advertisement videos. Every social media platform has its preferable format for ad videos, including size, resolution, and length. Knowing the right format to use can help optimize your video performance. If you need to edit a video for a certain format, you can easily use an online video editor to ensure it looks right for any platform.

The Takeaway

Despite more effort and time to create one, video content for social media is always worth every investment. As major platforms like Facebook, Instagram, and TikTok provide many features for video, it proves that this type of content is highly in demand and powerful.

It’s also safe to say that video is preferable by audiences compared to written or still-image content. Videos help them save more time understanding a product in a more effortless manner, especially when life itself has been very hectic.

Knowing the above points to creating video content for social media can benefit business owners and marketers. With engaging video content, they can improve brand awareness, get more prospects, and boost revenue. Not to mention to get the upper hand over competitors.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
LinkedIn: Andre Oentoro