What is social media optimisation?

Are you wondering the exact answer to what is social media optimisation?

Well, in simple language Social Media Optimisation (SMO) refers to the utilisation of social media platforms through connecting with communities to manage and grow online presence and engagement. So why bother if you already own a website and a good offline market?

Here are a few reasons you must add social media optimisation as a part of your digital marketing strategies:

  • Enhanced visibility: The more a brand has a presence on multiple social platforms like Facebook, Twitter, or Instagram, high the chances of the brand being spread about its product and offers. This will ultimately lead to achieving a brand’s marketing goal.
  • Reach Maximisation: Printing ads in newspapers, magazines, and posters were more effective 20 decades ago. Posting your upcoming events, products, notice, promotions can do the same job in today’s digitally dependent society as well as saving a good amount of expenses.
  • Customer Retention: Retention of the customer after he follows your website is the most crucial part. When customers explore your brand on Facebook, Instagram or Twitter they share their views and feedback of the brand, which helps the company to understand what customers need or expect from it.
  • Lead Generation: Social Media optimisation allows to target posts and advertisements to different audiences based on personas. When an ad appears on the user’s social media, he/she tends to click it and know more about the company and its products, leading to more lead generation for the company.
  • Viral Marketing: SMO has become a major element in viral marketing recently. It is almost impossible to create content that goes viral without the use of Social Media. Social media has changed the way brands design their marketing strategies.
  • Improves rankings on Search engines: Social Media optimisation can be considered a subcategory of Search engine optimisation. The more engagement a social media post gets, the better the ranking of the page in the search engine. Therefore boosting your social media presence can result in better rankings in search engines.

10 Effective Social Media Optimisation Strategies (caps)

Social media plays an important role in building a brand’s image and standing out in the industry. With around 4.48 billion people using social media, it is unquestionably the best platform to showcase and market your business.

However, this vast audience base also gives rise to competition and dynamic changes in the environment in terms of customers’ tastes and preferences. It is becoming increasingly challenging to make your brand stand out. So what steps could you take to make your social media presence more attractive to the audience?

A social media optimisation strategy that can help you is perhaps the aptest solution! And we have gathered many such social media optimisation strategies for you:

1. Keyword Research

Just like SEO, Social Media Optimisation also demands smart research and selection of relevant keywords. It will help you identify industry-relevant hashtags and reach your intended audience by appearing on their search. This is one of the most result-oriented social media marketing strategies and optimisation.

2. Profile Optimisation

Building an optimised profile helps to retain interested visitors. Profile picture, username, and bio are the three elements that make a brand distinct and memorable. Dedicate a good amount of time to set up an attractive and optimised Social Media Profile.

3. Influencers marketing

The enormous power of influencers generates from the trust of the followers they hold. Engaging with social media influencers to market your brand not only enhances brand awareness but also improves conversion rates. Testimonials and reviews of these influencers develop trust and confidence for the product in the minds of the audience.

4. Content optimisation

Content optimisation techniques include maintaining a publishing frequency of the social media posts(daily, weekly or monthly), maintaining a balance between text posts, images & videos, and making them audience-oriented. This is where Companies like Janbask are available to find you just the right quality and optimisation of your social media.

5. Monitoring

Social media marketing demands close monitoring especially when you have launched a campaign to ensure its performance. You can evaluate the response by monitoring the number of shares, likes, comments, and conversions. Monitoring also involves identifying top-performing posts or content to understand the audience’s intent better.

Examples of Top-Notch Social Media Optimisation

Now from the vast variety of websites we see everyday, not all of them make it to the top on Social Media platforms. So here are a few examples and their tactics that could inspire you to work on your social media:

  1. GYMSHARK: Gymshark is a worldwide known fitness apparel and accessories brand with over 5.4 million followers on Instagram. The brand has utilised Instagram to accelerate its business growth. The company’s main major audience lies in the community aspect. It has enhanced its presence by integrating with celebrities, influencers, and models.
  2. NASA: NASA has developed a just right Facebook page with all the information filled out. NASA believes in sharing information with forms like Q&A and live video with its followers who do not have the accessibility.
  3. Netflix: Netflix not only entertains views from its movies and TV Shows but also listens to its audience and creates content (Mostly Videos) that the audience would resonate with over social media. These videos are a sneak peek of the upcoming movies to excite their views on social media.
  4. Nike: Nike has grown with digital and social media. Today the brand has more than one profile on each social media catering to different target audiences like Nike Football, Nike Women, Nike Sports, Nike Running, Etc.

Tips for Strategising Social Media Marketing

Here are some tips that must be kept in the minds of the marketers while strategising their next social media post or content.

  • Strategising content: Content strategy means to develop your own combination of text, photos, videos, infographics, etc, and manage them in your marketing content.
  • Learn your audience: Recognising your audience and their needs would help you plan your content wisely. Different personas can be created based on factors like age, profession, lifestyle, gender, etc. to create a more personalised post.
  • Create a buzz content: Buzz generating content can be in various forms. Recently there have been types like creating branded hashtags, teasers, contests, and giveaways.
  • Use Social media analytics: social media analytics is important for a company to monitor its ROI and respond to the effort made and improvise decision making in the future. It also helps to compare the results of that with the competitors.

Conclusion

By planning these above tips strategically one can make optimal use of social media marketing and achieve their marketing objectives and ultimately gain sales and credibility. However, companies have enough resources and people to manage social media as effectively as they should. This is why companies like Janbask are there to assist the start-ups to grow their presence over social media.