Instagram is a popular social media platform that allows users to share photos and videos, as well as to connect with others through likes, comments, and direct messages. A key metric for measuring the success of your Instagram presence is your engagement rate, which is the percentage of your followers who interact with your content. In this article, we’ll explore 10 tactics that you can use to boost your Instagram engagement rate.

Use relevant hashtags

By taking the time to research and carefully select the right hashtags for your content, you can help to attract new followers and drive more engagement on your posts.

To find the best hashtags for your content, consider using a hashtag research tool or looking at what hashtags your competitors and influencers in your niche are using. You can also use Instagram’s “Explore” feature to see which hashtags are currently trending.

Post regularly

By consistently sharing high-quality content, you can help to build a loyal following. It’s important to vary the types of content that you post. Mixing up your content with photos, videos, and carousels can help to keep your followers engaged and coming back for more.

Post a mix of content

Some types of content that you might consider posting include:

  • Photos: High-quality photos are a staple of any successful Instagram account. Consider using a good camera or smartphone and experimenting with different lighting, angles, and compositions to create visually appealing photos.
  • Videos: Video content is becoming increasingly popular on Instagram, and can be a great way to engage your followers. You can create videos for Instagram and post short, attention-grabbing clips or longer, more in-depth videos, depending on your audience and goals.
  • Carousels: Instagram’s carousel feature allows you to post multiple photos or videos in a single post, which can be a great way to showcase different aspects of your business or personal life.
  • Stories: Instagram Stories are a great way to share more personal, ephemeral content with your followers. You can use a variety of features, such as polls, quizzes, and the “Ask Me Anything” sticker, to engage with your followers through stories.

Use Instagram Stories

Instagram Stories are a great way to connect with your followers in a more personal and authentic way. These ephemeral posts disappear after 24 hours, which can encourage users to check back frequently to see what you’re up to. To make the most of Instagram Stories, try posting at least one story per day and using a mix of content, such as photos, videos, and text. You can also use Instagram’s various creative tools, such as stickers and filters, to add visual interest to your stories.

There are a variety of features that you can use such as polls, quizzes, and the “Ask Me Anything” sticker. You can also use Instagram Stories to give your followers a behind-the-scenes look at your business or personal life, which can help to build a deeper connection with your audience.

Post at the right time

In general, it’s a good idea to post during peak times when more users are online, such as during weekday mornings and evenings, and on weekends. You can also experiment with posting at different times to see what works best for your specific audience and goals.

To find the best times to post on Instagram, you can use Instagram’s insights or a social media analytics tool. These tools can provide data on when your followers are most active on the platform, which can help you to schedule your posts for maximum visibility.

Engage with your followers

Engage with your followers by asking for their input or feedback. You can do this by posting polls or questions in your captions or Instagram Stories, or by simply asking for their thoughts in the comments

Another way to engage with your followers is as simple as scrolling through your feed and leaving thoughtful comments on posts that catch your eye or responding to any comments or direct messages that you receive.

Collaborate with other users

There are a variety of ways that you can collaborate with other users on Instagram, such as:

  • Hosting a joint giveaway or contest
  • Cross-promoting each other’s content
  • Collaborating on a photo or video shoot
  • Doing a takeover on each other’s accounts

To find collaboration opportunities, consider reaching out to other accounts in your niche or joining Instagram group chats or pods focused on your industry. You can also use Instagram’s “Explore” feature to find users who are interested in similar topics as you.

Run a contest or giveaway

Running a contest or giveaway is a fun and effective way to engage with your followers and attract new ones. These types of promotions can be a great way to increase your engagement rate on Instagram, as users are more likely to interact with your content if there is a chance for them to win a prize.

There are a few key things to consider to run a successful contest or giveaway on Instagram:

  • Choose a prize that will appeal to your target audience.
  • Clearly outline the rules of the contest or giveaway.
  • Promote the contest or giveaway through your Instagram account.
  • Engage with participants and winners.

Use Instagram’s features

Some Instagram features that you might consider using include:

  • Polls: Instagram’s poll feature allows you to ask your followers a question and have them vote on the answer. This is a great way to gather feedback and engage your audience.
  • Quizzes: Instagram’s quiz feature allows you to create a multiple-choice quiz for your followers to take.
  • Questions: The “Ask Me Anything” feature allows you to invite your followers to ask you questions, which you can then answer in an Instagram Story. This is a great way to connect with your followers in a more personal and authentic way.
  • Stickers: Instagram stickers are a fun way to add visual interest to your posts and stories. You can use stickers to add text, emojis, and other elements to your content.

Use Instagram ads

To create an Instagram ad, you’ll need to set up a business account and link it to a Facebook Page. From there, you can use Facebook’s Ad Manager to create and target your ads. You can choose to show your ad to a specific audience based on factors such as location, age, and interests.

Instagram offers a variety of ad formats, including photo, video, carousel, and story ads. You can use these formats to showcase your products or services, promote a sale or event, or simply drive more traffic to your Instagram account.


By implementing these tactics, you can increase your Instagram engagement rate and build a stronger presence on the platform. Whether you’re just starting out on Instagram or looking to take your account to the next level, these strategies can help you connect with your followers and grow your audience. Remember to experiment and find what works best for your specific audience and goals.