SEOs and digital marketers use a wide range of tools to improve their online presence. Keyword research platforms, analytic dashboards, and technical SEO tools are used to track a website’s performance.
Managing these tools is necessary for SEO, but juggling them all at once can be challenging. Using multiple tools for long-tail keywords takes a strategic approach. This means regularly adding and removing tools from your toolbox and ensuring the ones you keep all work together seamlessly.
In this guide, we’ll cover how to leverage multiple tools to improve your SEO.
The best way to leverage multiple tools for SEO is to use integrations. Integrations rely on APIs to connect two software together.
All kinds of SEO tools like Google Search Console, Google Analytics, and Google Trends use integrations to connect with one another to make SEO reporting and backlink analysis easier.
Take, for example, Jasper AI. This AI writing tool allows marketers to create content in a flash.
Users can produce AI-generated content such as product descriptions, blogs, whitepapers, scripts, website and email copy, and other marketing collateral using relevant keywords and keyword suggestions.
Jasper also makes it possible for users to integrate their Surfer SEO accounts.
This way, they can optimise their content for search intent without leaving the platform. Other popular SEO tools offer integrations for the same purpose.
Integrations like this simplify the task of optimising content for search engines.
Bookmark Your Tools
A great way to keep track of your SEO tools is to bookmark them and place each in separate folders. The bookmark bar sits directly under the search bar. Doing this lets you quickly access your tools right when you need them.
It’s best to categorise your tools based on their specific functions. For example, a keyword tool should be separate from conversion rate optimisation (CRO) tools or the tools you use for lead generation.
Bookmarking is one of the oldest search engine functions, but it’s still useful in accessing websites without manually typing in URLs and is worth mentioning here.
Eliminate Parallel Tools
There’s a chance that you’re currently using SEO tools that may overlap with one another. Using too many similar SEO tools can ultimately cause confusion and make it difficult for your team to collaborate.
For example, suppose you’re using two keyword research tools, Semrush and Ahrefs. In that case, you’ll probably end up with two different data sets regarding monthly search volume and keyword difficulty (as shown below).
Because of this, it’s best to stick with a few SEO tools and remove ones that don’t fit within your budget or produce lacklustre results.
Bottlenecks are inefficiencies that prevent tasks from being completed smoothly, and using the wrong tools can make them worse.
For example, let’s say you’re simultaneously using keyword research tools and AI content generators to create more website content. You notice that it’s taking too long to start creating content because of in-depth keyword research. You can hire content writers in such case.
A way to work around this is to use an integration. This way, you can finish both tasks on the same platform. Removing bottlenecks in your SEO workflow makes improving your search rankings and driving successful SEO campaigns easier.
Consolidate Your Data
’ll receive widespread data if you’re using a wide range of SEO tools. Making sense of this data and integrating it into your content strategy can be challenging.
For example, if you’re receiving data from Google Analytics and Glassbox, you must consolidate search terms and datasets to improve your campaign.
In other words, create combined reports that show data from Google Analytics, like bounce rates and unique sessions, and heatmaps from Glassbox. Doing this will give you complete insights about your website and remove silos.
Audit the Tools You’re Using
There may be some tools in your arsenal that you need to cut. Getting rid of outdated and unproductive SEO tools won’t just save you money but also more time.
For example, you’re using different tools for technical search engine optimisation, finding broken links, and gaining keyword ideas. If you find out after your audit that one of these tools isn’t giving you the best ROI, you can end your subscription.
By ending your subscription, you can focus on the tools that give you the best return on your investment.
Set SOPs and Train Your Team
Standard operating procedures (SOPs) are guidelines that dictate how to do something. Every tool you use needs to have accompanying SOPs. This way, your team will have the knowledge and skills for using your SEO tools.
Make sure your SOPs are documented and easily accessible. SOPs make it easy to guide the proper use of your SEO tools, improve user experience, and generate more keyword ideas.
For example, if you’re using an AI content generator to create content, you can create a document with ready-made prompts. These prompts can make AI writing easier and refine your campaign’s efficiency.
Find the Strengths and Weaknesses of Each Tool
All your SEO tools need to work together. Where one tool falls short, another tool needs to be able to pick up the slack.
You can balance the strengths and weaknesses of your SEO tools by performing an audit. List all the features you can use with each tool based on your subscription.
Then, create a Venn Diagram comparing similar SEO tools. This exercise will help you determine if your SEO tools complement each other or are redundant.
Regular audits help assess your needs. Do you need tools to help generate more seed keyword ideas, increase organic search traffic, or improve organic keyword rankings?
Depending on the audit results, you can decide which tools need an upgrade to access additional features and which subscriptions you can cancel.
Overall, leveraging multiple SEO tools doesn’t have to be a headache. To run any successful SEO campaign, you must utilise SEO tools for organic search reporting, rank tracking, content creation, and organic keyword research.
The right mix of tools also allows you to increase organic traffic, improve conversions, and leave your online competitors in the dust. Managing your tools is crucial for achieving your digital marketing and business goals through SEO strategies.
With this guide, we’ve explained how to use multiple SEO tools efficiently and achieve a high return on investment from your list of keywords.
Here’s to your success in keyword research and improving your SEO strategy!
About the author
Brandon Lee is a content marketing expert who helps businesses master the art of storytelling and creating amazing digital content. When he’s not writing or reading, you can find him spending time with his beautiful wife and kids.