SEO can really have a strong and positive impact on any startup
Every entrepreneur setting up a new company wants to reach their target audience quickly and efficiently, hopefully without having to break the bank. With most market niches so heavily saturated today, it’s become increasingly difficult to stand out from companies offering similar products and services. One of the tools that can really have a strong and positive impact on any startup is definitely search engine optimisation (SEO). Here are just some of the most important reasons why optimisation has to be a priority for every business owner, especially those who are yet to build a successful company.
It delivers customer behaviour to startups
It’s only logical that the more you research, the more you’ll find out and that’s one of the ways in which SEO can help your newly-established business. It uncovers significant data about your audience and that’s very important for someone beginning their business. Over time, you’ll have a much better understanding of what your clients like and want and how to approach them. That will help you create more efficient campaigns to target both existing and prospective clients.
More traffic (and higher conversion rate)
It’s almost impossible for a startup to attract enough traffic (and consequently conversions and revenue) without SEO. While advertising on social media is inevitable, building out SEO and staying current with Google’s best practices should also be part of your strategy. If you manage to rank particular keywords that don’t have high searches and are not so competitive (for example, long-tail keywords), you can start driving organic traffic. If you are uncertain about how to do it, turn to companies such as Four Dots, which can provide the whole package, including excellent white label SEO services. The benefit can really be great since most people are more willing to rely on the results of an organic search, rather than on paid ads. Also, organic traffic converts much better than most other forms of advertising.
It’s cheap (or even free!)
Yes, SEO can be free, provided you know how to use tools such as Google Analytics and Google Search Console. The former will allow you to see what users are doing on a website or platform, while the latter shows the founder exactly what was searched and how visitors landed there. Again, if you don’t have the time or will to study how such tools work, you can always hire a reputable agency, who will do that for you. The investment you make is likely to be one of the shrewdest you’ll make, especially if you bear in mind that you’ll probably have a higher conversion rate and collect so much information about your potential and existing clients.
It helps you make informed decisions
Making decisions is rarely easy, especially when it comes to business. That’s why it’s important to have as much relevant information as possible to make informed decisions related to your company. SEO will help you learn much more about your clients, which means you’ll be able to create content specifically geared toward those particular users. Also, if you realise that one keyword is doing particularly well, you can create other keywords off of that, which aren’t searched as much. Finally, you might be able to create other long-tail keywords that can drive other traffic and generate more conversions.
It builds customer trust and value
The ultimate goal of SEO is to set up a strong foundation for a great website with an outstanding user experience, which can be easily discovered in search, thanks to the trust and credibility of the brand and its digital properties. In order to establish such authority, you need to be patient, since it simply can’t happen overnight. It might be a good idea to get hold of a copy of this highly popular book, which explains what SEO is all about and how to make the most of it. You’ll see why it’s vital to be dedicated and committed to investing in SEO if you wish your company to thrive.
It builds a long-term audience
One of the most important things in business is to have returning customers. They do not only provide a constant inflow of revenue but are also much more likely to recommend your business to others. That is why you need to invest in SEO since it help you build an audience over time. With great content you provide, your SEO will become stronger as other sources link to you, and Google will reward you for providing quality information rather than spam. However, you need to be ready to work constantly on your SEO, because Google keeps updating your algorithms and some changes might affect your business. Basically, you should treat search as an ongoing process of staying up to date, rather than a one-off solution.
These are just the most important reasons why every startup owner should give SEO the attention it deserves. As you can see, you can’t afford to neglect it if you want your business to grow on healthy foundations. However, to make the most of it, you need to understand why it’s important and how to go about it. That’s why this list is very important, although it doesn’t include all the reasons why SEO is vital for every startup. However, it’s more than enough to get you started and set you on the right course.
Jacob Wilson is a business consultant, and an organisational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.