WooCommerce plugins are powerful tools that serve a variety of purposes, directly and indirectly contributing to a better experience for customers. Many plugins focus on improving customer experience, enhance sales, and streamlining backend operations.

From email marketing campaigns to personalized recommendations and referrals, the right choice of plugins can significantly impact your store’s performance.
Here, we explore the top 15 WooCommerce plugins that will help your sales soar!

Top 15 Woocommerce Plugins to Increase Sales

Smart Coupons for WooCommerce

Everyone loves getting something extra, and offers like “Buy One Get One” are a tried and tested way to win over customers. This is where the Smart Coupons for WooCommerce plugin from WebToffee comes in. The tool helps create advanced coupon promotions guaranteed to drive conversions and boost sales.

You can craft variations of BOGO deals like “Buy Two, Get One,” “Buy One and Get 10% Off,” and more, delighting your customers with the feeling that they are getting more for their money.

Additionally, the plugin allows you to set up giveaways, gift vouchers, store credits, and exclusive deals based on purchase history. Also, using advanced discount rules and conditions to maximize revenue, recoup lost sales with cart abandonment coupons, and create FOMO (fear of missing out) with countdown banners.


  • Create a wide range of discount coupons
  • Set up BOGO offers to entice customers ready to spend more
  • Configure advanced coupon conditions
  • Issue store credits and gift cards
  • Craft personalized coupons for customers based on purchase history
  • Recover lost sales with abandoned cart coupons
  • Display countdown banners
  • Bulk import and export of coupons

Pricing: A free version of the plugin is available, while paid plans start at $89 a year.

Email Marketing for WooCommerce by Omnisend

This plugin provides a comprehensive solution for email marketing. It features visually appealing popups and signup forms that roll out on specific triggers, capturing visitors’ email addresses and other contact details.

With an intuitive drag-and-drop builder, you can easily create email campaigns. Automation features like abandoned cart reminders, welcome series, and others, add to your marketing efforts.

Additionally, the tool offers pre-designed templates for emails, popups, and forms, allowing for easy customization and time savings.


  • Gather contact details of the customers
  • Engage subscribers with targeted email campaigns
  • Utilize popups, gamified forms, and landing pages
  • Pre-built templates for emails and popups

Pricing: A free version of the plugin is available and the paid ‘Standard’ plan starts at $16 a month.

WooCommerce Checkout & Funnel Builder by CartFlows

How about ditching the clunky checkout on your WooCommerce store and replacing it with a smooth and modern checkout experience? CartFlows does exactly that. The plugin helps you build multiple sales funnel, either from scratch or using pre-designed templates. This helps you create a frictionless checkout experience for your customers.

With up to 5 different step types, including lead generation, opt-ins, checkouts, and thank you pages, you can create highly optimized funnels. You can also add products to your checkout page with a few clicks, and it supports multiple payment gateways.

Moreover, CartFlows’ funnel builder enables express checkouts, real-time email validation, one-click order bumps, and post-purchase upsells. This further enhances the customer experience and boosts sales.


  • Create unlimited sales funnels from scratch or using pre-designed templates.
  • Five different step types, including lead generation, opt-ins, checkouts, and more.
  • Add products to checkout pages, one-click order bumps, and post-purchase upsells
  • Multiple layout options like 2-step checkouts and express checkouts
  • Auto-fills address fields with suggestions
  • Supports popular payment gateways
  • Modern checkout experience
  • A/B split testing for funnel conversion optimization

Pricing: While the paid ‘Standard’ plan starts at $99 a year, a free version of the plugin is also available.

WooCommerce Product Feed plugin

The WooCommerce Product Feed plugin from WebToffee simplifies the creation and optimization of product feeds for multiple platforms, like Google Merchant Center, Facebook Shops, TikTok Shops, and more.

The plugin helps merchants reach a wider audience and provides multilingual support and advanced category mapping to better serve customers across the globe.

You no longer need to keep updating your store’s data across channels. The Auto Feed Refresh feature keeps your product data up-to-date. It also schedules auto-sync options for Facebook catalogs.

The tool is beneficial to brands adopting a multi-channel marketing strategy to expand their reach and maximize sales opportunities.


  • Easily create product feeds for various sales channels
  • Generate feeds for Google Shopping Programs
  • Auto-sync products to Facebook Catalogs
  • Advanced filters to disable certain products from appearing on the field.
  • Schedule Auto Feed Refresh
  • Mapping WooCommerce categories with Facebook and Google categories
  • Supports multiple languages and currencies

Pricing: The plugin comes with a free version with a paid ‘Standard’ plan starting at $89 a year.


The YayPricing plugin helps WooCommerce stores create dynamic pricing strategies. From choosing discount types, applying rules to products and categories, and adding optional user roles or cart conditions, this plugin does it all.

Its key feature lies in offering multiple discount types like fixed discounts, percentage discounts, or fixed prices. It also allows for customizable display options for discount messages and pricing tables.


  • Multiple discount types
  • Customize the display of discounts and pricing tables
  • Advanced pricing conditions
  • Set BOGO deals and other custom discounts

Pricing: The ‘Standard’ plan starts at $49 a year.

One Click Upsell Funnel

Presenting customers with relevant upsell offers at the right moment in the buying process can encourage customers to spend more. This strategy is known as one-click upsells, where customers need not re-enter their payment and shipping details for any additional purchases they make. This is exactly what the One Click Upsell Funnel from WPSwings does.

You can create unlimited upsell offers, including order bumps and exit-intent popups allowing you to capitalize on other potential opportunities. You can showcase multiple offers in a single funnel, thus increasing the likelihood of impulse purchases.

Moreover, with features like global funnels, smart offer upgrades, and exclusive offers, the plugin ensures a customizable and user-friendly experience for both store owners and customers.


  • Manage upsell and order bumps
  • Roll out popups when visitors are about to exit
  • Create unlimited sales funnels
  • Generates detailed analytics on funnel performance
  • Implements global one-click upsell funnels
  • Automatically replace the existing product with the upsell product upon clicking
  • Test and customize upsell offers in a sandbox environment before going live

Pricing: The ‘Single Site’ plan starts at $59 a year.

Pretty Links

Pretty Links is yet another handy tool for marketers and store owners that helps shorten, beautify, track, and manage URLs under the website domain. It transforms long and complex links into clean, customizable URLs that are shareable and memorable.

It also offers detailed tracking, providing insights into where hits originate from, the browser, OS, and the host. This helps in identifying the most effective channels and optimizing marketing strategies accordingly.

Furthermore, it enables one-click link sharing, generates comprehensive reports, and provides users with easy setup and management.


  • Creates clean and simple URLs that redirect to any other URL
  • Supports 301, 302, and 307 redirects
  • Auto-generated slugs or create personalized URLs
  • Monitor and track the number of clicks

Pricing: The ‘Beginner’ plan starts at $99 a year.

WooCommerce Product Recommendations

The WooCommerce Product Recommendations plugin from WebToffee is a powerful tool for store owners. You can craft different types of product suggestions like, ‘Recently Viewed’, ‘Bestsellers, ‘Top-rated’, and much more.

One standout feature of this plugin besides its templates is that it helps in easily integrating recommendations into any page in the store, be it the shop page, product page, or checkout page.

Also, the plugin allows you to create custom recommendations. You can decide what products to recommend and when to recommend them using conditional filters and customization options. This helps you suggest products that align with customers’ interests and preferences, making the recommendations more effective.


  • Craft a variety of product recommendations like ‘Bestsellers’, ‘Frequently Bought Together’, etc.
  • Customize recommendations with extensive filters and options
  • Conditional filters to decide what to recommend
  • Choose display location
  • Roll out recommendations based on scheduled triggers
  • Display in slider or grid formats
  • Extensive sorting options

Pricing: The premium plan starts at $89 a year.

Popup Builder

The Popup Builder plugin helps create different kinds of popups to grab your visitors’ attention and convert them into customers. From image content popups to exit-intent popups, the tool allows merchants to create high-converting promotional and informative displays.

It also supports extensive customization options, including backgrounds, overlays, and texts, enabling personalized designs.


  • Craft a wide range of popups, from image popups and subscription popups to exit-intent popups
  • Fully customizable popups
  • Advanced targeting options like geographic segmentation and demographic targeting
  • Set multiple trigger options like exit intent, time delay, scroll percentage, etc.

Pricing: The pricing depends on the extension you choose.

Web & App Push Notifications by PushEngage

This powerful plugin allows you to send customized push notifications, which can drive repeat traffic to your store and increase potential sales. With just a few clicks, store visitors can become subscribers.

PushEngage offers an intuitive dashboard to create opt-ins, launch web push campaigns, track your goals, and manage your audience using advanced segmentation and targeting rules.

Furthermore, you can launch eCommerce campaigns like cart abandonment notifications, price drop alerts, and inventory updates easily with predefined triggers. Also, with its dedicated customer success team to help optimize your push notifications, this tool is something you can confidently invest in.


  • Store visitors can subscribe to notifications with a few clicks
  • Craft opt-ins, push campaigns, grow subscribers, and more
  • Advanced audience segmentation and rules to manage target audience
  • Supports Chrome, Firefox, iOS and more
  • Predefined triggers for cart abandonment, price drop alerts, and inventory updates to customers
  • Track performance metrics to optimize campaigns

Pricing: Apart from the free version of the plugin, paid plans start at $19 a month.


MonsterInsights has over 3 million active installs and is one of the leading Google Analytics plugins for WordPress. The tool offers store owners insights in order to make informed, data-driven decisions.

A comprehensive dashboard presents customized reports that highlight insights into the audience’s behavior, track the performance of your content, and monitor store performance.

It also provides specialized reports like Site Speed Report and Search Console Report that show detailed insights into your site’s loading times and rankings. Used by small businesses and top companies alike, this user-friendly plugin is a helpful tool for anyone looking to leverage the full potential of Google Analytics.


  • Easy setup
  • Comprehensive reports highlighting key performance metrics
  • Track real-time events on your website
  • Gain insights into eCommerce performance like sales, conversion rates, and revenue
  • Get Page Speed reports and suggestions to improve performance
  • Analyze traffic sources and mediums using UTM tracking

Pricing: The paid plan starts at $99 a year.

WooCommerce Gift Cards

The WooCommerce Gift Cards plugin from WebToffee helps you create and sell customizable gift cards. The tool lets you offer customers an easy way to buy, redeem, and share gift cards, enhancing their shopping experience.

The plugin allows you to create an unlimited number of beautiful gift cards and vouchers, which customers can redeem while shopping. You can share these gift cards directly with customers with personalized messages while also offering store credit balances. Customers can also schedule gift card delivery for special occasions.

With over 20 predesigned templates, you can cater to various events such as birthdays, anniversaries, and holidays. You also have the option to sell physical gift cards that can be shipped to the recipient’s address.


  • Create and sell an unlimited number of gift cards
  • Share gift cards directly via email
  • Offer store credit balances
  • Enable customers to schedule gift cards for specific dates
  • Get access to 20+ gift card templates
  • Provide refunds as store credits
  • Set customizable gift cards with minimum and maximum amount limits
  • Set usage restrictions for gift cards on specific products

Pricing: The WooCommerce Gift Cards plugin offers a free version. The more advanced premium version starts at just $99 a year.

YITH WooCommerce Wishlist

The WooCommerce Wishlist plugin from YITH gives customers the ability to save their favorite products so that they can revisit the store and purchase them later. But it’s not just a convenience for customers – the feature benefits store owners by offering insights into customers’ preferences.

This lets you send targeted email campaigns and personalized recommendations, leading to better conversions.

Moreover, customers can share their wishlists with friends and family, which helps increase brand awareness through brand advocacy and word-of-mouth marketing.


  • Enables customers to save their favorite products for later
  • Customize the wishlist table
  • Choose where to display the ‘Add to wishlist’ shortcode
  • Send targeted emails to users based on their wishlist
  • The ‘Ask for an estimate’ button allows customers to send the wishlist content and request a quote from the admin
  • Allows users to create an unlimited number of wishlists

Pricing: The premium plan starts at $99 a year.

WooCommerce Cart Abandonment Recovery

This WooCommerce plugin from CartFlows helps recover lost sales by automating custom follow-up emails. These emails remind customers to complete their purchases, ask for reviews and feedback, or offer exclusive deals.

The tool covers everything when it comes to cart abandonment recovery. Upon detecting the incompletion of a purchase, the plugin allows you to send a personalized checkout link to the shopper, which leads them to the pre-filled checkout page to reduce friction. You can also use email templates to make the whole process easier.


  • Automatically sends follow-up emails to recover abandoned carts
  • Send unique links that take shoppers directly to prefilled checkout pages
  • Displays GDPR notice on the checkout page to ensure compliance
  • Ready-to-use email templates
  • Integrates with other automation platforms like Active Campaign and Campaign Monitor
  • Offer detailed reports

Pricing: The premium plan starts at $99 a year.


With the ReferralCandy plugin, you can create and manage referral programs, encouraging customers to spread the word about the brand while earning rewards.

It supports diverse promotional methods to enroll customers into the program like post-purchase popups, emails, dedicated landing pages, etc.

Using the plugin, store owners can automate the entire referral process, track them, and boost sales with minimal effort.


  • Automate the customer referral campaign process
  • Enable post-purchase popups, emails, and landing pages to enroll customers
  • Customize with your logo, images, and brand colors to match the store’s branding
  • Track referrals easily
  • Integrate with popular platforms like Klaviyo, ReCharge, Skio, and more

Pricing: The premium plan starts at $59 per month.


It goes without saying that leveraging the right tools is important for improving store performance and sustaining growth. In a crowded marketplace, with businesses employing similar marketing methods, the only way to stand out is by leveraging such efforts with tools like the plugins mentioned above.

By integrating the tools into your marketing efforts, you too can create a more engaging and profitable store experience for your customers.

Stay tuned for more insights on related topics.