Creating an ecommerce site can help you increase your sales. But it is still necessary that the site manages to make itself known to customers. Clearly, it is important to work on the visibility of your online store in order to sell better.
Below are the top tips for increasing and diversifying your ecommerce revenue.
The importance of working on SEO
Generating natural traffic is an important key to making a maximum profit via your ecommerce site, both in the medium and long term. Therefore, it is necessary to put in place a good SEO strategy.
In this, we advise you to be accompanied by Professional SEO services such as MagentoBrain. A new-generation agency, they offer an innovative vision of SEO combining user experience (UX) and conversion optimisation (CRO). Faced with a constantly changing context, it is important to surround yourself with consultants who regularly monitor and update their skills.
Investing in the natural referencing of your online store guarantees you a better return. The objective is to position the e-merchant site at the top of the targeted Google search results.
The specifics of SEO
The SEO of an ecommerce site is based on three main pillars, including Technical SEO, content marketing, and platform awareness. In addition, On-Page SEO (direct optimisation on the site) and Off-Page SEO (off-site optimisation) can extend the visibility of the online store. Thanks to SEO, organic traffic is gradually becoming your main channel for acquiring traffic.
Studies have shown that organic search generates 10 times more clicks than paid ads such as AdWords. A good ecommerce strategy allows above all obtaining an excellent positioning in the SERPs. Then, this positioning gives rise to a feeling of confidence among Internet users.
Consciously or unconsciously, they consider the web pages that appear first as the most reliable. One thing leads to another, your e-shop will generate more traffic and gain popularity, which will increase your income.
Why use a web agency for SEO?
an be a great development key for your ecommerce site, but only if it is done well. Natural referencing cannot be improvised. This is a separate marketing strategy that requires certain skills. SEO is also a long-term job that takes time.
Hence the importance of entrusting it to a specialised and experienced agency. Thus, you will have at your disposal a referrer, or even several referrers, to boost the visibility of your online store on the web.
By using a web company for the referencing of your ecommerce site, you benefit from a tailor-made service from professionals with expertise in the field. Taking into account your needs and your requirements, they will put in place the best strategy to reinforce your visual identity as well as your brand image. Ecommerce SEO goes through several stages that only experts master:
- Identification of targeted Internet users which requires upstream market research;
- Research and choice of keywords;
- The SEO audit;
- Content creation and/or optimisation;
- Building the backlink network
So, even if you know the basics of natural referencing, you might have a hard time getting it right. Especially since the competition is getting tougher every day and search engines, especially Google, are constantly making the task more difficult by perfecting their algorithms. In addition, you can take care of other traffic acquisition channels by entrusting the SEO to a professional web agency.
The diversification of traffic acquisition channels
As we have just indicated, SEO can ensure that organic traffic becomes the main channel for acquiring traffic for your ecommerce site. However, other channels should be exploited in order to sell better. To secure income, it is important not to place it in one place.
By giving Google the exclusivity of your traffic acquisition, you risk significant losses at the slightest update of the Google algorithm, for example. We can suggest the following different channels:
The vast majority of consumers are present on social networks such as Instagram, Twitter, and Facebook. And even if you haven’t been able to develop a large community yet, sponsored posts on these social platforms make it easy and quick to reach your target. Note that web agencies also offer to optimise the visibility of ecommerce sites on social networks through Community Management.
Many think that Newsletters are no longer relevant, but they are wrong! Emailing can still pay off if you follow certain rules. Each email should be personalised to value the recipient. Choose an impactful subject for the email to be opened. The content of it should be concise and catchy, just like the Call-to-Action button.
Other sources of income
To increase and diversify the income from your ecommerce site, we advise you to reinvest part of the profits. This investment can take several forms: stock market, real estate, and other products available online. However, in order to generate a profit, it is necessary to make informed choices and respect a certain number of good practices.