The digital, tech-driven world we live in requires us to have a website for whatever business we run. This is true for a preschool website as well. So, if you run a preschool business (we will assume you already have a website – if you still need to, create it ASAP), you should update it regularly with various features. You should invest in your website as that is the way to boost your online presence and increase the number of enrolments. Also, it is the first thing your potential customers see, and we all know the importance of a positive first impression. Keep reading as we share tips on designing a perfect website for your preschool business.
To start with the basics, make navigation simple and intuitive. Also, you must ensure quick loading time. Display contact information so it’s easy to find. Moreover, optimise your website for SEO and make it mobile-friendly. Create a blog section and invest in multimedia material for the website. And lastly, advertise your website online.
1. Make navigation simple and intuitive
One of the most crucial things regarding your website is the navigation, which should be simple and intuitive. Choosing a day care is overwhelming for most parents as they want only the best for their child. If it is hard for them to find the information they need on your website, they will feel frustrated and give up. So, you need to ensure that your website is easy to navigate and intuitive. The website design means a lot for this. If your website is outdated, start working on updating it. Include all the essential information in the menu and sub-menu. Don’t forget about the footer, too.
2. Ensure a quick loading time
Another thing that is vital for how potential customers see your website is the loading speed of your website. Nobody likes waiting for pages to load; we are way past that time when that was usual. This is especially true for parents with young children. If your page loading time is slow (there are ways to test it), improve your page speed. Google favours websites that load quickly. With a slow website, you risk losing money. Removing or compressing images is one way to improve your page speed. Consider redesigning your website so it’s more optimal in every aspect.
3. Display contact information so it’s easy to find
Contact information is one of the crucial information for every business. It needs to be located so that customers can easily find it. Specifically for a day care, you may want to display information such as your phone number or schedule a tour. You should refrain from putting information such as this in the footer, as people cannot locate it immediately. You should also be mindful of the font colour and size – your phone number should be distinguishable from the rest of the site content. The easier you make it for parents to find the needed contact information, the more chances they will contact you.
4. Optimise your website for SEO
SEO optimisation of your website helps you rank higher in search results – this is every business’ aim. If your website is not optimised for SEO, it is something you should consider doing ASAP. Your website’s structure, content, titles, and images should be optimised for search engines according to specific SEO guidelines and rules. There are SEO agencies you can hire to do that for you. You shouldn’t forget to optimise your website for local searches as well. You can incorporate your location into your website’s URLs, page titles, meta descriptions, etc. That way, people searching for childcare near me can locate your preschool if it fits the parameters set.
5. Make it mobile-friendly
Another crucial aspect is to make your website mobile-friendly. More and more people are using their phones to get information on what interests them or to search for things. To expand your reach, making your website mobile-friendly is a crucial step. A typical situation for parents with young children is being constantly on the go, which increases the chances of them searching for a day care on their phones. If parents try to access your website from their phone, which is not mobile-friendly, they will most likely give up and move on to another mobile-friendly preschool website.
6. Create a blog section
Creating a blog section on the website is another great way to help your business rank higher in search results. If you don’t already have a blog section, consider creating one. You can create educational, informational and entertaining content on your website. What’s more, you can also repurpose it for social media. Answering frequently asked questions or addressing hot topics will help you rank higher on SERP. You should regularly post quality content that is of some value to your customers. This is also a great way to attract potential customers to your website and preschool. Parents love seeing genuine photos of your preschool and how kids spend their days, so make sure your website is multimedia-rich.
7. Invest in multimedia material for the website
As previously mentioned, multimedia content on your website helps parents picture their kids in your preschool. We live in a digital age where taking photos and videos is usual. So, use that opportunity and enrich your website with this type of appealing visual content.
8. Advertise your website
And lastly, having even the best and most optimal website is not enough without a proper advertising strategy. This is the way to get people to know about your business and website. You should invest your time and money into creating business pages on relevant social media channels and paid ads on Google, Facebook, Instagram and TikTok. By advertising and boosting your online presence, you are building your community. The best way to do that is by being active on social media, posting content and interacting with customers and potential customers.
Having a user-friendly website is a crucial aspect of your preschool business that affects its success – so don’t overlook its significance!