To get a job in 2023, you must start building your own online presence. But, if you’re unsure where to begin, there are plenty of ways to help you. Here are some tips on creating a portfolio that will get you hired in no time.

1. Choose a Domain Name

A domain name is part of your brand identity and refers to your website’s online address. The first step in setting up a website is finding and registering a domain name. Domain hosting allows you to purchase a unique URL or web address that serves as your online presence.

If you’re using your name and last name, you can quickly type and select it. However, if you plan on using a brand name, it might be tricky to find an available name, especially if you want the .com extension. Therefore, make a list of all the alternatives you have in mind and ask for some opinions before deciding. Once you find the ideal domain name, you can continue with the other steps.

2. Find the Right Domain Hosting Provider

Once you have found and registered a name for your portfolio, you must choose a domain hosting provider. A hosting provider is a company that stores all the files your website will have on its servers.

Some of the best hosting providers are:

  • Hostinger
  • SiteGround
  • Bluehost
  • iPage
  • GreenGeeks
  • Namecheap

Here are some factors to consider before choosing the right one for you:


One of the most important considerations is cost. Domain hosting providers typically charge a monthly fee, so it’s important to compare pricing options before deciding.


Some providers offer basic features like email and website hosting, while others provide more robust options like e-commerce support and unlimited storage. Choosing a provider that offers the features you need for your website is important.


Make sure to read reviews of domain hosting providers before making your selection. This will give a view of the level of customer service and support you can expect from the provider.

3. Choose a Website Builder

Current website builders allow everyone to create simple yet professional portfolios with easy steps. Not only are they manageable, but website builders are also aesthetic, depending on your chosen template. And they are affordable, too; if you don’t pay for extra features, you can build your portfolio for free. In addition, you don’t even have to hire a developer since there’s no coding required.

If you’re a photographer, you’ll want a builder that easily displays your images beautifully. And if you’re a web designer, you’ll need a builder that gives you plenty of control over the look of your site. There are dozens of website builders explicitly designed for your niche, so finding one won’t be difficult.

On the other hand, you can always hire a professional developer if you want a more advanced website. Not only will this save you time, but it can also lead to a better end product. Professionals have the experience and skills necessary to build an attractive and functional website. They can also help to ensure that your website is compatible with all major browsers and devices.

4. Design Your Website and Add Content

Here is the fun part: Adding valuable content and high-quality images to your website. The visual appearance of your website can either make or break your career. It takes just a few seconds to impact your visitors, so it’s important to look engaging and interesting.

Avoid using too bright colors, as they might distract users from seeing your work. Instead, you want to concentrate their attention on the most essential sections of the website.

Write an “About me” and add all the necessary summarized information that explains why a client should hire you. Display your work in a well-structured manner, and make sure to add your best projects. Hiring managers don’t want to be bombed with hundreds of projects; they want to get an idea of your skills.

5. Improve Your Website SEO

If you want your website to be reachable, it’s important to pay attention to your site’s SEO. Search engine optimization ensures that your site appears high up on search engine results pages when people use relevant keywords.

Several ways to improve your site’s SEO include choosing the right keywords, using relevant titles and descriptions, and creating backlinks. By working on your site’s SEO, you can find your site when they’re looking for what you have to offer.

6. Create an Effective Marketing Strategy

To market your website, it is important first to identify your target audience. Once you know who you are trying to reach, you can tailor your marketing efforts to speak directly to them. Some ways to market a website include paid advertising, search engine optimization, and social media marketing.

Paid advertising can effectively get your website in front of potential customers, but it can also be expensive. Search engine optimization is a more affordable option to attract organic traffic from your target audience.

Social media marketing is another excellent way to connect with potential customers and build brand awareness. Whichever methods you choose, track your progress and adjust your strategy as needed to ensure that you get the most investment return.

Start creating

In 2023, the portfolio will be just as important as the resume when applying for a job. By starting early and including your best work, you can increase your chances of landing your dream job. Follow the tips in this blog post to create an outstanding and engaging portfolio that stands out.