How about we start an eCommerce business?
Exhausted from the tedious 9 to 5 job, how about we start an eCommerce business? Well, this is the most widely recognized idea of the youth nowadays to get rid of the monotonous tiring job. Somewhat, it’s an excellent thought where you can gain a great deal of cash in the blink of an eye.
But it carries risks if you rush into the eCommerce venture without analyzing the eCommerce world. Though it is exciting, being a startup owner; you should be more focused before rushing into the eStore business hurriedly, and unprepared. The consequences being that you may suffer a considerable loss and damage to reputation.
According to the eMarketer stats, the total worldwide sales reached 2.3 trillion dollars in 2017, and the share stood at 58.9%. In 2021, it’s expecting to rake in some 3.5 trillion dollars that will make up almost 72.9% of e-commerce sales.
Hence, you are on the right track, but keep your hurry on the bay and go through my right-up, which will bring you the myths of the eCommerce website design.
Creating an eStore that is feasible and trustworthy is not an easy job. Unfortunately, many startups fail to figure out eCommerce strategies and end up with unhappy results. There are many such myths and propaganda floating around the web.
While some misconceptions or myths refuse to die, here’s an attempt to help you distinguish misconception and reality.
Myth 1 – eCommerce is easy
Tired of doing a 9 to 5 job, tired of the futile way of life, starting a web-based business, that is the reason for many of us to get into the eCommerce business. Similar individuals could never envision opening a physical store. For what reason is online unique? Most people assume that online business is simpler and easy to go in the long run, which will carve out major wealth for them.
Reality
But the fact is that it’s a more or less a very tiring task to manage because launching your eStore to the online landscape is just not enough. Having a website is not the end of the task, besides this, you need to step your shoes across various social media platforms which will allow your business to overcome the distance barriers and easily spread the words to the existing, new and prospective customers.
According to the mobile app stats of 2020, the number of mobile users worldwide is forecast to grow to 6.95 billion. Hence, Simply having a site for your eCommerce venture isn’t enough, you need to come up with a mobile application that can run on multiple OS.
Myth 2 – Traffic will invite itself
Many eCommerce newbie entrepreneurs feel that once the website is live, all their customers will automatically flock towards them. This is one of the biggest misconceptions anyone could have.
Reality
In order to drive traffic to your site, it is essential that your eCommerce venture use professional techniques like SEO, SMM, SEM, PPC advertising etc. that will actively promote your brand in the competitive market place.
The Social media campaign, promotional campaign, SEO marketing are other few marketing strategies that are suitable to entice and motivate your potential buyers.
Myth 3 – Running an eCommerce store is cheaper than running a real store.
The novice eCommerce entrepreneurs feel that before they dive into the online business, they just need to have a well-designed website. They think that it is a one-time investment and web designing is quite cheap and less time taking.
Reality
But the fact is that eCommerce is much more than a catalogue and fun-filled shopping cart. It is an iterative investment of an unstoppable journey that is needed for improving the customer experience. Remember, you cannot overlook the design aspect of your website, or otherwise, you will be marked as a possible scam by your customers.
The design, the security and the layout are the three most crucial things that can never be ignored.
So, it will be a wise idea to hire a developer from any trusted eCommerce website development companies in India who can develop your eCommerce website and applications as per your requirements and specifications.
In addition to this, if you believe that it doesn’t make a difference which of the platforms you use to make your site, you are truly mixed up. All of these eCommerce platforms have their own novel highlights and points of interest for online business web development. Know your online store’s necessities and comprehend the highlights of these platforms (Magento, Shopify, Bigcommerce) to settle on an ideal platform where you can get your website developed.
Besides this, the key areas of expenditure are usually in marketing, logistics, inventory procurement and inventory management. Make sure you do not overstretch your budget.
Myth 4: Social Media doesn’t convert your customers into potential buyers
Most of the newcomer entrepreneurs feel that Social media creates only brand recognition and does not draw new customers. It is just a platform through which we can showcase our eCommerce business into the new world.
Reality
With the help of social media, you can brandish your business and give it a voice. Giving an online presence to your work or business gives your brand an extra competitive edge that never sleeps.
A majority of people spend their spare time on social media platforms such as Facebook, Instagram, Twitter, Whatsapp. According to data, 57% of millennials feel that social media had made the advertisements more relevant by the time. Online shopping is the ultimate result of the eCommerce websites advertising their products on Facebook ads.
Myth 5: Metrics such as Profit and Revenue should only be taken into consideration while analyzing the business.
To watch your business grow leaps and bounds and revenues manifolding in no time gives you the ultimate pleasure that no one can imagine. The entrepreneurs think that profit and revenue are the only two parameters that are worth consideration while analyzing your business.
Reality
But the reality check says that when you are entering into an eCommerce business then, having a fancy domain name is just not enough.
You need to eye on a bigger picture and beyond profit and revenue when you evaluate your business worth and visualize the business growth potential. Conversion rates, website traffic, asset values, and social media engagement are the most important areas that must be taken into consideration apart from an effective online presence.
Myth 6: One Size fits all
A single design and web application of your eCommerce website will generate leads from all the customers of your target country.
Reality
In case your eCommerce website targets an international audience base, then you surely need to come out of your sleep. You need to add additional features to your existing website so that it attracts your potential and prospective customers across the target countries around the globe.
Even though English is an international language, customers will gain more interest and trust in your site if your website supports their local language. You need to have a good understanding of your target audience or customers.
Myth 7: The cheaper, the better
Most online store owners believe that the key to e-commerce success is reducing the prices of the products. The ideology is that customers flock towards inexpensive goods and increase their sales in the process.
Reality
Although e-commerce is a very competitive business and price point gives companies advantages, it is not the only factor. There are other factors like product availability, the popularity of the brand, customer loyalty, customer service etc. that give an online store competitive edge. So, do keep this in mind!
Myth 8: Business success is measured by the number of followers you have
While the facts say that high traffic and a huge gathering of customers is useful for your business, your revenue isn’t measured by the amount of traffic your site draws.
Reality
The best method to generate income from your site traffic is to focus on the correct crowd and hit the right and target audience base. Anybody can go glance around on your site, but will they buy your items and services? You should be able to push your viewers to your shopping cart and purchase something from your website.
The objective of all web-based business websites is to convey an online presence that makes a quality client experience by converting the viewers into potential buyers. You put plenty of your money into website architecture, brand promoting, item development, and client assistance, and you merit the best profit for your venture.
Higher numbers don’t ensure that!
At the point when you ensure that you can identify the right target audience, you will see the best profit for your venture and watch your business develop exponentially.
Myth 9: High-quality or expensive products market themselves
Just because your eCommerce website sells high-quality products, it does not mean that you don’t need a quality marketing strategy and other tools to promote your brand.
Reality
Just think once, how many advertisements can you see of the eCommerce giants like Amazon, Flipkart and Alibaba? Very less, but yes, they do!
Make sure that Marketing and Advertising are a part of your business, and they will always remain your timely investment.
Even the profitable business selling high-quality products and services need a robust marketing strategy, innovative web design, and product promotion to ensure their continued success. If you want real business success, you need to pour effort into your products and services regardless of how great they are. All you need to do is pour effort into your products and services so that your business can overcome the distance barriers and easily spread the words to the existing, new and prospective customers.
Myth 10: Customer Privacy is not a serious issue
eCommerce companies often feel that customer privacy and security is not that much important thing to consider while starting an eCommerce venture.
Reality
Never think that protecting customer privacy is an issue for business giants only. Most of you fail to observe that many small companies have lost customer trust in recent years, and are likely to face more problems as the digital data files grow in the upcoming years.
You are legally obliged to treat your customer personal and financial data respectfully and fairly. For this, you should publish and showcase the privacy policy of your eCommerce site. eStores with SSL are more likely to convert their site visitors into potential buyers.
If done wisely, it may lift your sales and reduce business and legal risks.
Takeaway
Through this article, I have tried to highlight all the myths and the realities of the eCommerce website design. In the end, it is you who can better carve out the differences between the myths and the reality, and acknowledge the truth. Analysing the current trends and the common myths, along with potential risks, are all part and parcel of your online store set up.
So it’s all up to you how well you have done your homework before getting into the world of eCommerce. Now, hire developer in India and get your eStore up and running soon.
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