6 Simple Tips To Boost SEO For WordPress Websites

Posted on 12:46 pm May 8, 2018 in Articles, Latest News

6 Simple Tips To Boost SEO For WordPress Websites

There is no reason to have a feature-rich website with a stunning layout and design if it doesn’t rank well in a search engine results page. Your website is only successful when people can find it easily, and the quickest way to achieve this is to optimize it for SEO. WordPress is one of the most SEO-friendly platforms you can build your website with. It comes with a lot of SEO features built in that can significantly improve your website’s visibility. However, you still have your own role to play if you want to increase brand awareness and compete favorably in the market. The following are techniques that will help you boost your WordPress website’s visibility and, conversely, increase your conversion rate and sales. 1. Create and Submit a Sitemap A site map is an important SEO element that helps search engines index your website fast and properly. In simple terms, it is a structural representation of all the links on your website. There are two different types of sitemaps you need to create for your WordPress website. One is called an XML sitemap: this is used by search engines to understand and index the links on your website. The other is an html sitemap which is used by visitors to your site. There are several plugins, such as Google XML Sitemaps, that make creating these sitemaps easy. Once you have created the XML sitemap, the next step is to submit it to Google search console. 2. Set your permalinks In WordPress, permalinks are what visitors see in their address bar when they visit any page on your website. These are essentially links that lead to different areas on your website. They are also used by search engines to index your website, and by other websites to build backlinks. The only problem is that WordPress comes with a default permalink setting that is not search-engine friendly. Fortunately, you can change this configuration to suit your preference. The permalink settings can be found when you go to settings and then permalinks. In WordPress, permalinks are set to default, however, it is better practice to change it from default to post name. This way, your links inherit the names of your pages and post. This makes it easier for search engines and users to understand the purpose of the page without clicking on it. By changing your permalink structure to post name or custom, you have effectively changed your links to SEO-friendly URLs. 3. Use Google Analytics Google analytics is a well-known tool developed by Google that allows you to keep track of, and monitor, your website traffic. With Google analytics, you can find out where your traffic is coming from, user behavior and the areas of your website where visitors spend the most time. With this information, you will be able to prepare better content that suits the needs and preferences of your target visitors. Enjoying the benefits of these features is easy in WordPress; you simply need to install the available Google analytics plugin. You can also use this resource to identify broken links, error pages and identify sources of spam. If these conditions are not resolved, it can result in your website getting penalized by Google. 4. Use search engine optimised themes As pointed out previously, WordPress makes...

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How To Get Your Website To The First Page Of Google Search Results

Posted on 3:05 pm April 19, 2018 in Articles, Resources

How To Get Your Website To The First Page Of Google Search Results

What is the best way to hide a website so nobody can find it? By making sure it doesn’t get to the first page of Google search results. It has been proven that almost no one looks beyond the first page of Google search results. This is because virtually all the relevant results can be found on that first page. What this means  for your business is that to own a share of your niche market, you cannot afford to have your website ranking on the second, third or heaven forbid, fourth page of Google SERPs. If you end up on any of these pages, you will not get enough traffic to make your SEO efforts worthwhile. This is the reason why every business wants to be on the first page of Google search results. Unfortunately, not everyone can be there. There are countless numbers of bloggers and websites struggling to find a place on this page and this makes for very stiff competition. Luckily, there are a few techniques smart website owners can adopt to increase their chances of ranking high for organic search in Google SERPs. We will explore a few of these techniques in this article. Before we proceed, it is important to point out that there are a few qualifications your website needs to meet before you can even begin to think of ranking high for search engines. These qualifications are known as ranking signals. There are more than 200 known ranking signals used by Google to determine if a website qualifies to enjoy a high ranking. However, here are some of the few you need to concern yourself with. User experience Mobile optimization Security Quality and relevancy of content Quality backlinks Social proofs Domain age and so on Once your website meets the above criteria, you are already on the right path to high SERP page ranking. Ready to get started? Let’s dive in Optimize for long tail keywords Long tail keywords could be considered the future of organic search. That doesn’t mean short tail keywords are no longer relevant, far from it, but as customer intent develops, and search pattern changes, it is important that website owners and internet marketers evolve with it. See this simple example: Short tail keywords: “WordPress theme” Long tail keywords: “Free premium WordPress ecommerce theme” The truth is that users are more likely to be specific with their search and type in “Free premium WordPress ecommerce theme”, or something along those lines, rather than simply typing  “WordPress theme”. Using long tail keywords in your content makes it possible for you to modify your content around the particular search terms users are looking for. Long tail keywords help make your content available to a very specific search, unlike short tail keywords that cater to a more general query. This is why long tail searches account for a high number of search queries on Google. Optimize for local SEO Optimizing for local SEO is one of the fastest and most effective ways to land on the first page of Google SERP. When users search for specific results, such as plumber or AC repairman, Google shows  the most relevant results based on the location of the search user. This means that as long as your website is optimized for local search,...

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5 Must-Have Technology Updates to Help You Grow Your Small Business

Posted on 5:58 pm March 28, 2018 in Articles, Latest News

5 Must-Have Technology Updates to Help You Grow Your Small Business

Running a small business is no mean feat, and definitely not for the faint-hearted. It takes a lot of courage to put your business out there and compete with already-established big businesses. Fortunately, technological advancement has made it easy for small businesses to operate on a level playing field with larger businesses. Here are 5 must-have technology updates small businesses should integrate into their strategy to facilitate speedy growth. 1. AI for Customer Service It is said that customers are the lifeblood of any business; this means that every business needs customers to survive and grow. With so many factors of a growing business to handle on a daily basis, it may be necessary to discover the right tech tools to enable you to juggle this aspect of your business. An artificial intelligence system will do a good job of getting the data you  to understand your customers’ needs and help you interpret it, effectively eliminating any form of guesswork from your customer service process. In recent years, there has been a significant increase in the number of computer programs and chatbots that make use of artificial intelligence to carry out intelligent conversation with humans. Small business owners can equally harness the power of chatbots to facilitate their customer service. Microsoft Bot Framework provides a good starting point as it allows businesses to build bots that can connect and interact with users across multiple platforms, including Facebook Messenger, websites, Skype and others.   2. Social Media It is no longer hot news that social media has affected virtually every aspect of our lives. If used correctly, these platforms can boost your business significantly and help it grow. Studies show that people spend as many as 9 hours of their time on different social media platforms every day, and at last count, there were more than 2 billion people  with active social media accounts. This is a veritable goldmine of a market for small businesses. A vibrant social media presence can help you boost your brand’s visibility, putting it in the face of millions of potential customers. However, the secret is knowing the right platform or application that will help you reach your target audience quickly and cost effectively Every small business should include social media in their marketing budget as this has been known to bring in high returns. 3. Monitoring and Analytics If your plan is to grow your business, then you need to constantly monitor patterns and trends that show your customer’s lifestyle and habit changes so that you can be better positioned to meet them.  Fortunately, business intelligence is no longer the sole domain of big businesses and large corporations. Analytics also help you monitor the effectiveness of your marketing campaign, so that you can know where you need to put more effort and where the impressive results are coming from. There are actually tons of analytics programs on the internet.  Some of them are free, while there are those you have to pay for. 4. Cloud hosting Cloud hosting allows you to deliver your business opportunities to a wider market without any restrictions. Not too long ago, you had to have a website located on a server in the country where your target market was. But with cloud hosting, this is no longer necessary. “What...

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The Success Story of The Biggest Online Payment System – PayPal [Infographic]

Posted on 10:59 am August 22, 2017 in Articles, Latest News

PayPal has become one of the top payment gateways online the below infographic charts its rise to success. Courtesy of:...

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16 SEO FAQs We Still Struggle to Understand (Infographic)

Posted on 11:46 am July 20, 2017 in Articles, Latest News

16 SEO FAQs We Still Struggle to Understand (Infographic)

The world of search engine optimisation (SEO) can still be a minefield but the below infographic ’16 SEO FAQs We Still Struggle to Understand’ helps to explain some of the pitfalls. Presented by...

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Which is the Best Option For You – PPC or SEO

Posted on 9:37 am May 12, 2017 in Articles, Latest News, Marketing

Which is the Best Option For You – PPC or SEO

This is a question we get asked a lot and both options have their advantages and disadvantages. Sitepronews.com have today published ‘SEO vs. PPC: Which is Right for You?‘ explores both options. Read the post now. SEO vs. PPC: Which is Right for You?...

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Comparison of Content Management Systems [Infographic]

Posted on 11:56 am January 13, 2017 in Articles, Latest News

Comparison of Content Management Systems [Infographic]

The are many high quality content management systems (CMS) around now and the below infographic explains more about each one and compares them. Presented by...

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Using Cloudflare CDN With WordPress

Posted on 10:52 am September 2, 2016 in Latest News

Using Cloudflare CDN With WordPress

The speed of your website is now more important than ever as Google uses this as one of the metrics to rank your website (amongst many others) and more importantly your website visitors will simply go elsewhere if they have to wait for your website to load. If you don’t have the budget to spend on high end web hosting then the Cloudflare CDN is a fantastic option to speed up the delivery of your website, reduce your server load and protect it against attacks using their vast network of servers. What is a CDN? The term CDN is short for Content Delivery Network and in essence is a network of web servers around the world that deliver your website’s content based on the geographical location of the user. So if the users is in the UK a server located in the UK will be used to display the website or content meaning the time to request and display the content is reduced because it has a shorter distance to go. Setting up Cloudflare Getting Cloudflare setup and integrated into your website is a simple task and should take you less than 10 minutes to do. WPLift have written How to Set Up CloudFlare for WordPress – The Complete Guide which guides you step by step on how to get this set up. Read the post here How to Set Up CloudFlare for WordPress – The Complete...

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The National Symphony Orchestra Complete

Posted on 11:48 am July 21, 2016 in Latest News

The National Symphony Orchestra Complete

Update We have been working closely with Justin Pearson of the National Symphony Orchestra to produce their new website which they are very happy with as they can now point potential clients to their website and advertise themselves around the world. Visit the new National Symphony Orchestra website >> Previously… We are delighted to have been just commissioned to develop the new National Symphony Orchestra website. After our close work with The London Cello Society and being very happy with what we have done they passed our details onto them as they have close links. Watch this space for...

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How To Optimise Your Website For Voice Search

Posted on 10:44 am July 8, 2016 in Latest News, Marketing

How To Optimise Your Website For Voice Search

With the advent of smartphones and tablets and then subsequently the addition of personal assistants like Siri, Cortana and even Google’s own voice search app there is no doubt it is here to stay. Tina Courtney has written a very insightful heads-up post ‘Voice Search: The Next Big Thing in SEO‘ on SiteProNews which gives some great advice on how you can prepare your website to work well with voice searches. Read the post here Voice Search: The Next Big Thing in...

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Tips For Running Adwords For Retailers

Posted on 3:39 pm June 13, 2016 in Latest News, Marketing

Tips For Running Adwords For Retailers

When setting up and running an Adwords campaign it’s very easy to get sucked into the Google recommendations, add lots of recommended keywords and just let your budget run out without getting any useful sales or conversions. Search Engine Watch have published the ‘Eight most important PPC tips for online retail‘ post to give you some tips on on what you really should be doing to get the most out of your budget and achieve great levels of sales or conversions. See the article Eight most important PPC tips for online retail. If you feel your Adwords campaign isn’t running as expected get in touch with us now for a free account assessment. I’d like some help with my Adwords...

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Improve Your Online Business – 14 actions to drive the bottom line forward – NOW!

Posted on 9:44 am April 18, 2016 in Latest News

Improve Your Online Business – 14 actions to drive the bottom line forward – NOW!

Do you have issues with cart abandonment or looking for ways to increase sales and profits? This post 14 actions to drive the bottom line forward – NOW! by Carol Standing offer some really good tips, some very simple to implement, to help you drive your online business forward. Read the post now. 14 actions to drive the bottom line forward –...

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