Over 4.48 billion social media users are actively scrolling through different social media platforms.
Moreover, over 74% of social media users follow a brand for the product or services they like.
Don’t you want the same for your web designing brand?
But things are not as simple as they sound. Many web designers are not using social media to its full potential.
Many of them have a preconceived notion that social media is not their cup of tea, and their main source of traffic is from websites and word-of-mouth marketing.
But that’s not the reality.
Neglecting the importance of social media in your marketing strategy will only benefit your competitors to connect with the majority of your target audience.
It will slowly and gradually cause you to lose potential clients.
Sure you don’t want that.
So, let’s find out the best ways to use the power of social media for your web designing business.
Why Social Media for Web Designers Like You?
al media is not biased towards any particular business. Undoubtedly, the fashion, gaming, and media industries are benefiting greatly, but in recent years, businesses from different industries are getting a taste of social media. Let’s discuss some benefits of the social media marketing that can help your web designing brand.
More reach
With robust social media marketing, you can create a solid reach on the internet and reach out to more target audiences.
The majority of your target audience using social media platforms can get in touch with you and know more about your web designing services. The higher the reach, the greater the chances of conversions.
With consistent social media efforts, you’ll witness a peak in your client base and new inquiries. You’ll be able to boost your social media profits and revenue numbers.
Skyrocketing revenue
With the steady increase in reach and lead generation, you’ll be able to boost your client base with the help of social media.
An omnichannel social media marketing approach will help you tap a wider section of your target audience, resulting in increased profits and revenue.
You can use the profits to reinvent your social media efforts with optimization and improvements to influence your industry substantially.
Increased brand presence
Once you establish a brand on social media platforms, people will look forward to using your website designing services.
Social media helps you create a credible and authentic brand in your industry, which leads to fulfilling all your business goals and outcomes.
You can provide and showcase all your expertise in the web designing field, and it will entice your potential customers to engage with your brand and avail your service.
Deeper connection with the target audience
Once you start providing valuable content for your target audience about the website designing field, you can build a solid connection with them.
It will help you create a solid image of your brand in the minds of your followers, thereby creating trust.
They can choose your web designing services over others, and it can benefit your business immensely in a competitive environment.
But instead of throwing arrows in the dark, you need to learn and understand the working tips and successful tactics to use social media platforms. Let’s explore a few social media tips for website designers.
7 Result-oriented Social Media Tips for Web Designers
1. Be consistent with your branding
One of the major highlights of your social media success is presenting your brand on social media.
You need to be thoughtful about what you post on your social media channels. Being consistent with your brand and posting style will show that you are reliable as a brand.
You can use a professional logo, enticing color scheme, high-quality photos, and consistent business branding in all your social media posts.
Let’s look at the example of a major web agency, Pointer. You can scroll through their entire social media posts related to hiring, holidays, blog posts, and you’ll find they have consistent branding on their social media posts.
2. Profile description matters
When a new user visits your social media page, your description is one of the few initial things they go through. And if your first impression does not make a solid impact, then it can be a matter of concern for your website designing brand.
You need to accurately and quickly describe your brand and services to your potential customers in your account bio or description.
Take the assistance of a professional copywriter to sprinkle the magic of words within a limited character count.
Here’s how Out of the Sandbox aced their profile description on Twitter. They showcased their services and achievements beautifully to entice new visitors to their business brand.
3. Share your work samples
Post all the updates on your latest projects to show your audience your creativity in the web designing field.
You can also post the clients’ feedback and testimonials to build your credibility and social proof, letting people know about your professional industry experience and building your authority amongst your target audience.
People will also see you as the market leader in the web designing industry and will look forward to working with you if they have any designing requirements.
Have a look at how Nineteen Eighty Nine posted on Instagram about their latest client work where they designed a website for a charitable event.
4. Add a pinch of creativity
Being creative with your content approach will help you cut through the noise and have a deeper connection with your target audience. You can hire a team of creative content creators or associate with multiple influencers to market your web designing brand in a better and more creative way.
With the decreasing attention span of customers today, you can use multiple short-form contents like reels, stories, GIFs, to get your message across swiftly and effectively.
Have a look at how We Make Websites have structured their Instagram page with a mix of intuitive photos and videos. You can use different creative ideas to improve your presence and entice your target audience to connect with your brand.
5. Communicate with your community
Create your community on different social media platforms, like Facebook Groups or separate community pages, to invite your customers and people who can be your potential customers.
A community can help you have 1:1 and more personalized communication with your target audience, and it will positively impact the minds of the audience.
It can make them feel special and a part of a strong community. You can gain new clients who are looking for web designing services.
Here’s an example of a web developer’s page on Facebook. You can use a similar concept to strengthen your social media presence and create a strong community to strengthen your client base.
6. Plan your social media content strategy
You need robust and consistent social media content that can provide value and drive engagement in the long run. You need to be consistent with your content posting to see serious desirable social media numbers.
Create a content calendar for the upcoming months and schedule all your social media posts using Social Media calendar apps to ease the redundant task of posting according to your set frequency.
You can do this for multiple social media platforms to maintain consistency with your content uploads and stand out from the rest of web designing businesses.
7. Each post design must follow each social platform’s resolution
You need to figure out all the standard content sizes for different social media platforms. Uploading the correct image size can help you convey your message most effectively.
You need to know the right size and file format for all the mentioned elements, from images to videos, from stories to posts. Many business owners often neglect the importance of their post’s ideal size and dimensions. It results in a decline in the engagement rates and the quality of user experience.
In addition to this, you need to make sure that the image quality is not compromised, as you want each content piece to be of high quality while designing your social media posts.
Here’s an example of standard dimensions required for the in-feed videos for Instagram. Similarly, every platform has different dimensions and ratios for different content formats.
These were top tips from our bag of experience in the market around website development and designing.
Now it’s your time to tune things up socially.
Wrapping Up
With all the benefits and tips mentioned above, you can gain the most out of social media. It will also boost all your existing channels for driving traffic, and your entire marketing and sales ecosystem will spike.
At Nebulas, we help our clients with WordPress development, marketing, and other technical elements to create a robust search and social presence.
Author Bio – Darshan Ruparelia
Darshan is a B2B SaaS marketer at SocialPilot. He is a SaaS enthusiast and helped many SaaS companies bring quality traffic through data-driven content marketing. In his free time, he loves to follow and play Cricket. You can connect with him on LinkedIn.