Want to know how to use Instagram to win more web design clients?
You can easily do so if you follow the tips we will discuss in this article.
Instagram features can allow you to build a sales funnel on Instagram. As there are so many users on Instagram worldwide, you can expect an increase in engagement rates and conversions if you take the appropriate steps. Additionally, as a web designer, you can make sure that there are already many lifelong clients on Instagram who are waiting for you to impress them with your services and capabilities. Therefore, time is gold, and there are many things to do.
So keep reading this article to get an idea of what you should do to maintain your online presence on Instagram, win more web design clients, and add to your global credit.
What Are the Best Ways to Use Instagram to Win More Web Design Clients?
So, let’s immediately go through the best ways to win more web design clients.
1. Like-Absorbent Pictures
Pictures can perfectly show ideas and emotions in a way that is ideal for our modern global community. We can analyze and grab the ideas in photos more quickly than texts and captions. Moreover, they do not require much concentration to process, which is another privilege for modern, busy individuals. Therefore, this is a great way to improve visual communication with your followers.
Your pictures should be high-resolution and like-absorbent, meaning that they should encourage Instagrammers to like. You might try and create nice graphics on your own. It’s easier these days with the abundance of graphic design solutions. This is how your Instagram account gets more engagement and visibility. If you do not have many followers yet, you can increase your followers organically using Instagram growth services or try a 1000 free Instagram followers trial.
2. Instagram Shopping
Instagram Shopping is a feature for Instagram professional accounts with more than 10k followers. Using this feature, you can link your products to your posts and sell them on Instagram directly. There are some eligibility requirements for having Instagram Shopping. But, if you are eligible, it is a great way to sell on Instagram.
Instagram Shopping also allows you to add a ‘Swipe Up’ feature to your stories. When you have access to this great feature, you can add your website link to your stories and promote your landing page by driving traffic to it from Instagram. Remember to include tempting CTAs to encourage your followers and story viewers to click on your link so that you get many clicks and traffic.
If you have worked well enough on your Instagram account and portfolio, you can expect these clicks to turn your viewers into clients.
3. Bio Link
Suppose you do not have more than 10k followers or do not meet the requirements to be eligible for Instagram Shopping. In that case, you can still have some hopes in the Instagram bio link. The link that you can add to your Instagram profile can lead your followers to wherever you want. For example, it can be your website, portfolio, another social media account, etc.
Have more than one link? Well, that is an issue as Instagram only allows for one link in the bio. However, some tools can allow you to add more than one link to your Instagram bio. These tools will enable you to add all your links to one space and share the link of the space on your Instagram bio.
4. Instagram Insights
If you want to use the linking tools, you should know that there are tools to show you the number of times each link has been clicked. If you have only one link and do not want to use tools, you can still know the number of clicks on your link using Instagram insights.
Instagram insights can also show you much analytics about your performance which can help you plan better for your web design conversions on Instagram. You can see the analytics of your account’s performance by clicking on the ‘insights’ button in your Instagram profile:
5. Instagram Landing Page
Redirect tools are unnecessary for WordPress users because you may construct your own custom and branded landing page and avoid paying extra monthly fees. You will also have superior analytics data because you will not be stuck on a different platform if you create your page.
Incorporating an Instagram landing page in your lifestyle blogger and Instagram influencer-targeted themes is an excellent approach to catch their attention and sell more themes.
To captivate your target audience with your landing page, prioritize mobile optimization when creating an Instagram landing page on your WordPress site because the majority of your site’s visitors will come to your page after reading through Instagram on their phone or tablet.
When it comes to specific items to incorporate, you will want to make a page header using your Instagram profile photo or logo, as well as possibly your username. The page should feel like an extension of your Instagram. Including your photo and username will help visitors remember how they found you.
Conclusion
All that is left is creating some fantastic Instagram posts and learning tips to convert Instagram followers. When you start building genuine relationships and proving your worth, opportunities to refer your followers to the link on your profile page will naturally appear. After that, it will only be a matter of time before your landing page begins to convert. Last but not least, never forget to do social monitoring to check what users say about you on Instagram.
Bio
I am Parichehr Parsi, a born writer and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for DMPro, Realtormate, and online magazines in Italy, and I love reading, writing, and researching. Find me on LinkedIn!
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