Are you scouting for ways to improve your video search rankings?

There are numerous guides and tools available on search engines to help you with adroit tweaks. However, the major problem that users experience while browsing through these numerous sites is the non-availability of clear-cut tactics. In this write-up, we focus on the great methods to help you reach the top of SERPs.

Using videos is a common practice in modern days to improve search rankings. It helps you announce that you have something unique to offer and thus assists you in standing out from the crowd.

That is one of the major reasons behind the popularity of adding videos to the content.

The common principles of content SEO apply to the videos too! You would deduce from the upcoming sections that video SEO is similar to content SEO in many ways. Here are some important guidelines to help you with video SEO:

PowerPoints for Video SEO

Interactive Content Will Help You Lead the Race

9 Video SEO Tips to Help Improve Your Search Rankings
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Believe it or not, interactive content is one of the most important tools to help you gain great search engine rankings and drive huge traffic.

First of all, interactive content engages your audience and makes them a part of the entire process. Secondly, they get the feel of better control of what is shown (consider breaking your video into parts and offering them options to what they would like to see next). This ensures that they spend a higher amount of time and make use of the relevant information.

Focus on Adding Value

The fundamental requirement of any SEO tactic is to create something of value for the audience. If your offering merely collects data from various sources with minor tweaks, you will fail to drive the audience.

One must spend time creating videos that visitors find worthwhile. Since they are spending time watching and listening to your video, your focus should be on providing something worth their time. A quality video entices and encourages the audience to follow through the entire clip.

A good video can help you build trust and increase the conversion rate. Focus on adding value to your video for better SEO ranking.

Significance of Having Your Own Domain

Having your own domain to host video content helps to improve your search engine rankings since it helps direct the traffic specifically to your website. However, if your video is on shared hosting, then you risk losing a huge chunk of the targeted audience to your competition.

Additionally, Google finds it easier to index if you have separate pages for each video.

Helping Search Engines Find You Through Proper Metadata

Once you have created a video with the right content to provide new and useful information to the audience, you must provide necessary information to the search engines.

Metadata is the section that offers further details to the search engines about your video content. The important sections to focus on in Metadata are the title, the description, and the thumbnail.

Let search engines know what the video is about and what does it include. It must be precise and relevant. Make sure that you do not put generic information in the Metadata. The entire purpose of this exercise is to help search engines identify you (index it) and present your content to the right audience.

Keyword Research and Optimisation

Yes, you heard it right! Keyword research and optimisation are required for video SEO as well. Focus on which keywords could help you reach the right or relevant audience.

Do not shy from experimenting with different sets of keywords to get better results. The search engines and audience are looking for the most pertinent video works, so choose your keywords or phrases wisely.

A Shareable Content Might Work Wonders in Driving Audience

It is like giving extra power to your audience! A shareable video allows the user to refer your clip to many others who might find the information useful. Thus, creating shareable content lets you multiply your traffic exponentially. This is where you can take the help of editing software like Video Caddy. If your video stands out from the rest and has something valuable to offer, people would want to share it with others too!

A shareable video helps to gain better authority and links, which eventually improves the search engine rankings.

Video Transcription

Transcription is the written version of your video. You can use the right keywords in the transcript and help the search engines find you easily.

You can add the transcript to the description box or simply transcript a part (or whole) video. Besides the search engines, many users find the transcript useful in determining whether the video content is relevant to their search or not.

Video Sitemap

You already have a website sitemap, so why is a video sitemap needed? A video sitemap is an important extension to your general sitemap that helps to improve your overall ranking.

It is an easy way to provide the necessary data about your video to the search engine. You can present various video details in the sitemap like the title, description, duration, etc. The search engines find it easier to identify the content with sitemaps.

Let them embed your video

Allowing your visitors to embed your video is an important tool that can help you better search engines and drive more traffic.

If someone wishes to embed your video to their blog or site, it boosts up the importance of your page in the eyes of search engines. So letting them embed your videos is another way of earning inbound links, and it is very beneficial in improving your rankings.

Concluding Thoughts

You would find numerous ways to optimise your video content for better search engine rankings. However, it is important to start with the basic steps and keep improvising. Competition would always exist, and one has to put great efforts into maintaining and improving the search engine rankings.

Hopefully, this guide helps you create great content and improves your search engine rankings.

Author Bio

Surrinder Pandita is a content marketer at DigitallyRight and he likes to write about SEO, digital marketing and social media. He enjoys sharing his experience with like-minded professionals and aims to provide customers with high-quality services.