You’ve finally done it. You’ve built your own app…..
Tested it carefully and thoroughly multiple times, gotten positive feedback at the pre-launch review, now what’s left is to launch it to the market. You’re excited and all but are you sure that your target users feel the same way too?
Building an app is not all about offering awesome features and creating a user-intuitive design. It’s also about how to make sure that your app stands out from the crowd in the marketplace. Do you know that there are nearly six million apps available for download and purchase out there?
In this case, you need a medium that helps you to set your app apart from your competitors and excite all those target users to download the app. One of the most powerful mediums you can use is the app demo videos.
More than 73% of customers are more likely to purchase a product or service after they watch a stunning video from the brand. Now, the question is, “how to create an ideal app demo video to increase sales?”
Let’s find out more about it!
Structure Your Video
First thing first, you need to understand what you will show on the app demo video. Will you tell a story? Highlight pain points? Use screencasts or texts only? It’s crucial to understand how you want to communicate your message in the first place.
Well-structured app demo videos will help target users to get a solid grasp of your app and its benefits. It makes your content easy to follow and retain effortlessly.
Make It All About the User
The aim of your app demo videos is to give the potential user an overview of your app. It walks them through your awesome features and gets them familiar with the interface design.
That’s it. It’s not a medium where you can brag too much about your awesome app and force users to purchase it.
In other words, make it all about the user. Show them how they can use all the features so they can get the maximum benefit from your app. When they understand more about the app and how it can make their lives easier, they will be more encouraged to purchase and become a loyal user.
Keep It Short and Sharp
Sometimes you have a lot to say. You just want to make sure that all of the information you have about your app is delivered to the target user so they don’t miss a thing. But, it doesn’t mean that you have to create a single app demo video and make it 10 minutes long.
When it comes to app demo videos, less is more. It’s always better to avoid any fluff, filler, or redundant statements since the target user can get overloaded and lose the point.
Go straight to the point to make sure you don’t waste your target user’s precious time. Short app demo videos are also more tempting to click.
Use Animation to Make It More Captivating
Animation can make your app demo videos thousands more engaging and easy to follow. Those seamless transitions, enchanting colors, endearing characters help your target user retain the crucial information better without being distracted.
You can also say that animation makes it simple to exhibit your app’s unique selling points and personality. It stays in the minds of your target user for longer and results in better recall.
Many businesses use screencast animation to show their app interface and motion graphics to create flawless transitions.
Go Beyond Your Website
App demo videos can be a powerful addition to your homepage, landing page, or FAQ page. But, to give it more exposure it deserves, you can also share them on your social media profiles and other digital platforms.
It only takes a few clicks for an app demo video to spread like wildfire on the internet. The more you share them, the more opportunity you have to expand your reach and appeal to more potential users. This, in turn, will lead to increased website traffic and of course, an improved conversion rate.
When you’ve got a new app or launched a new feature, the best way to show it to the world is with an app demo video. This engaging type of video can act as a visual guide for your target user to help them get to know the app better.
In the crowded marketplace, our target users may never even see your app amongst all the others out there without a stunning app demo video.
From those points above, it’s safe to say that a high-quality, professionally-produced demo video can help you boost sales to your app. Without one, you’re leaving all the money on the table and hindering your marketing efforts and sales.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).