According to an American survey, 28% of working mothers need babysitters to look after their children. Since so many women today are working and cannot take long maternity breaks, it becomes impossible to manage a household, work and children altogether.
So babysitter apps are the newest and most convenient ways of finding them. It is reported that families are on an average spending between $30,000 to $50,000 on their babysitters. So it reflects that there is a huge scope in the market. Keep reading to get more info about babysitter apps like Uber.
To get started with any kind of process for building an app it is required to do an intensive study of the Market and research all the market competitors first.
- Make sure that your target market has enough parents and babysitters looking for each other. The easiest way to do that is by browsing local job search posts which will reveal how many people are looking for nanny jobs and how many are for nannies.
- The market already has many babysitting applications which are even reputable. So you need to do an in-depth study of these apps and understand their strengths and weaknesses along with their subscription plans, number of members, how to build brand loyalty, etc.
- Determine what kind of developers you want to work with. A team of freelancers can be a cheap option and also give the flexibility of working with a varied pool of talent. But on the other hand, in house developers can be costly with increased overhead costs but it gives the freedom to watch how things are coming along and monitor the entire process. So this is something one should decide in the early stages of starting a business.
Step 2 is inadvertently analysing competition. It is best to analyse local competition first and then think of international competition later. Since a lot of businesses need to go a long way before delving into the international market you should focus on the local immediate market initially to create a strong foundation.
Step 3 should be adding some of the most basic features the app needs to have. These are features which every app should have Since in absence of the features we are present in every other apps come on this babysitting apps not be one of the top choices for most audience targeted. These features will include:
This is one of the most basic features to add since it helps businesses To collect consumer data, understand where their consumers are from and the impact their business is making in that particular locality. It also gives the opportunity for your parents or babysitters to track each other.
In app notifications
This is also one of the basic features which are added in normal stall kinds of applications today. This is when an in app activity takes place in the app it must be notified accordingly. For example, if someone needs a nanny and has put up a vacancy, they must receive notifications as soon as someone applies.
Social media integration
Social media is nowadays the best way to network. There is probably no individual who doesn’t Use social media today. So if social media integration is an option on the app it can be an easy way to register for the app. It also can be a way of authenticating the person for hire. So both the employer and employee can do a slight background check before hiring and believing each other.
Payment gateway integration
Most people do not prefer using cash anymore in today’s date. By integrating a payment gateway method in the app itself will allow users to pay via credit card, debit card or UPI. This will make the platform have a higher consumer satisfaction thus leading to higher customer retention. The platform will also become easily accessible.
Build the app
Once you have completed all the previous tabs it is now time to start compiling your ideas and start building on the developed team first. Once you have identified your developing team you should also understand their strengths and weaknesses and work according to the team. Make sure that the foundation of the application is very strong. This means that the basic set of features that every application should offer one should be present in your absence at the beginning.
This kind of stage is known as the minimum viable product. Once that stage is achieved you must release that to the market as a beta version or find a test group. This is done by most companies to understand if their idea is viable and should be carried forward. It also helps understand the lacking in the working of the application at present and they can be rectified easily with feedback from the test group.
Once that stage is clear, you should move on to adding other features that might help your application stand out. You should also keep in mind that your application should be very easy to use and accessible by all ages of people. If possible you should create two different interfaces: one for the parents and the other for the nannies. Create a clear distinction between their understanding and perception of the app and will be more easily accessible to its users.
We hope that you will be successful in your latest venture and brainstorm your way out of this market.
Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.