Lead generation is the first objective, the second being its conversion, but without modification, the age of lead is of no use. A well-versed strategy, training, and best SEO services are needed to get the sales and positive responses out of charges. A few key points should be kept in mind and followed if the successful lead conversion is expected.
Let’s jump into the physics of lead conversion and discuss all Dos and Don’ts that are most significant for lead conversion.
1. Giveaways and discounts
This is a tried and tested formula, a lot of leads are can be generated and converted by displaying some golden offer. A freebie can be offered be it an inexpensive one, or be it some surprise, or even it comes along with some purchase like ‘buy one, get one free offer’, or some gift hampers if the purchase exceeds some limits. These are actually various tactics to attract more and more leads towards your site and the successful leads would gain trust, that’s obviously a win-win situation at both ends.
Dan Ariely, a behavioural economist at Duke University, told The Atlantic that the concept of freebies and samples work because “they give you a particular desire for something. If I gave you a tiny bit of chocolate, all of a sudden it would remind you about the exact taste of chocolate and would increase your craving.”
2. Following up the potential leads
Just a simple email or call asking a prospect can often kickstart a sale if they have any questions.
Sometimes emailing or calling a potential lead can progress into a great deal. This follow-up can inform you about new updates or ask about any query regarding your service or product.
According to a Propeller study, “44% of salespeople give up after one follow-up,” while “80% of sales require five follow-ups after the initial contact.”
Hima Pujara, of Signity Solutions, said, “Regular emails related to your service will leave a brand impression in their mind, and later when they need a related product, they will surely consider your business.”
3. Optimise your web experience
Calls to action, SEO, and keywords have a significant impact on lead conversion. Along with the service you provide and the site’s content, these departments mentioned above should also be the main focus. If you know your most effective keywords, clustering your point-per-click campaigns, and managing your Google Analytics score can be more comfortable, explained LegalAdvice.com CEO David Reischer.
4. Use CRM methods
For many businesses, customer relationship management tools often help turn leads into clients.
The CRM automation platform can be the best practice to get a response and reach out on time via text or email. This will eliminate the delayed response time of humans and the workforce that needs even more investment.
However, non-automated human-based CRM also holds importance as if someone needs elaboration over some point or query; then for making and answering calls, bots are never recommended.
5. Segregate your Leads
It is the process to filter out all the quality leads that can be somehow interested in buying your products or services. So it’s the perfect practice to keep the list of those real potential leads to be follow up.
Even a small delay of more than 24 hours can it is easier for the customer to switch to a different web service provider in the blink of an eye.
6. Customers Reviews
According to research, in today’s digital world, 72% of people trust businesses with positive customer testimonials and reviews. So, highlight or showcase positive reviews of customers for your own sake.
Don’ts
1. Un-actionable CTA Button Text
NEVER use a copy like “Submit” or “Click here.” Proven conversion killers, as it provides no information about what visitors are signing up for. Instead of this, use verbs like “get,” “download,” or “try,” which prompt visitors to click. Secondly, the CTA button should be easy to find and responsive. Likewise, too many CTA buttons can be destructive. Try using one to make it the center of focus.
2. Not Using a Dedicated Landing Page
There should be a nicely designed landing page that visitors would be redirected to upon clicking your Google or Facebook Ads.
3. A detailed Lead Capture Form
According to an estimate, if the signup request is too long, 86% of visitors will receive the page. Use asterisks to show visitors which fields you require, and try and eliminate every area you don’t desperately need from the start of your relationship. Avoid asking for Too Much Personal Information Right Away.
4. Not Optimising for Mobile View
Your pages must be mobile responsive. Many leads might be generated from mobile, and if the mobile view is not optimised, it would be harder to navigate, and visitors can leave your platform in seconds.
5. You’re ONLY optimising your top pages for lead-generation
Yes. When you have a page that earns high traffic, it might also win over many leads. However, AJ Beltis, a HubSpot marketing manager who specializes in content creation and lead acquisition, says
“It’s tempting for content marketers to immediately go to the most-viewed blog posts and try to convert their viewers into leads. High traffic means high potential, so it makes sense to look at these posts first,” Beltis says.
Which pitfall have you fallen into? Have you found a solution? We’d love to hear from you in the comments!
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