They say a carpenter is only as good as his/her tools. But tools can enhance the individual’s abilities and free up their time, allowing them to become more optimized and allowing for more time to think creatively.
This is especially true for brands, whether personal or corporate.
As online marketers, daily tasks can range from graphic design, email outreach, content creation, live streaming, webinars and more. With that being said, without the tools of today that can help one accomplish these tasks quicker, it’d take a lot longer to get things done.
We’ve put together a list of the 6 must-have tools for online marketers in 2021. Let’s dive in.
Instasize
If you need to edit photos on the go for your website, your application, or for social media, then Instasize is your go-to app.
Instasize is a photo editing app that includes many features such as photo layering, professional-grade filtering, video background, text editing, resizing, and more that paid products such as Adobe Lightroom offer as well.
Brands turn to Instasize when they are on the go and need to edit a photo quickly, efficiently, and without losing quality. If a quick video needs to be uploaded to social media right away, Instasize is your go-to as well. It takes little time and the results are amazing.
They say the best things in life are free and Instasize’s features are no exception.
Bulk.ly
Bulk.ly is a social media automation platform.
If you’re a business or individual brand such as a photographer, content creator, or influencer, and you aren’t automating your social media posts by now — then you’re missing out!
The beauty with Bulk.ly is that it is a set-and-forget solution and is built for entrepreneurs, in-house companies, and also agencies. How it works is that you will connect to a social media platform of your choice, you will add your content, and then you can customize each group of content so that it has its own schedule and settings.
The best part about Bulk.ly is that unlike other social media automation platforms, it only takes a few minutes to set up. This combined with their option to automatically recycle status updates allows brands to win back their time to focus on other aspects of the business.
Beatleap
Beatleap is a quick and easy video editing app.
Recording and editing a video for social media or YouTube can take a lot of time. With just a few simple taps, brands can edit a high-quality video in minutes.
Create engaging videos in seconds with the ability to set videos to music. Sync high-quality videos with a beat at the right moment to enhance a brand’s storytelling element.
Long gone are the days of struggling to find the best clips. Just hop in the app, choose what you want to show, throw the clip into the music you choose, and Beatleap mixes it up for you! The result is a video that is way more than what you imagined.
This works for workout instruction videos, boomeranging a trip you took, a video of you dancing with friends. The cherry on top is that you can add finishing touches such as filters and effects such as a VCR and Glitch effect. Now that’s video editing at the tips of your fingers.
Vyper
In the age of various social media tools, it has never been easier to go viral. Vyper is an online platform that lets you run a giveaway to engage your audience and foster brand loyalty.
Contests and giveaways are a great Instagram collaboration tactic that has been proven to drive social media engagement, brand awareness and also helps to improve the overall customer experience. Vyper allows you to create these contests and giveaways with ease. Grow your customer base and followers, creative fans, and more.
Here’s how it works, you simply adjust the visual design of your contest or giveaway with their visual designer, this makes creating a modern design a lot easier. Second, choose from 8 templates for your campaign. These pre-made templates allow you to create a reward campaign in minutes. Third, choose from up to 3 different display modes. You can use either a landing page, an embed form, or a widget.
Lastly, deliver the rewards to the contestants to keep them engaged and increase your revenue. No UX or designer experience needed. Vyper has been used by top companies such as Universal, Fatburger, Walmart, and Warner Bros.
Wishpond
Wishpond is a marketing platform that helps companies of all sizes grow. As an entrepreneur or personal brand, you have to wear multiple hats, especially in the beginning.
An established company has different departments such as a sales department, a marketing department, HR, finance, C-suite, and more. When starting a business, you need to know how to accomplish each task moderately well and be exceptional at 1-2 of them before hiring employees who can fill the other roles or outsource the other roles. With that being said, that’s where Wishpond comes into play, they provide everything you need in terms of marketing.
As we know, marketing is one of the most crucial components of growing a business.
Successful marketing strategy helps establish a brand, a pricing strategy, promotion strategy, and product or service strategy.
Wishpond provides marketing executives, online ads, social promotions, email marketing, lead management, referral campaigns, landing pages, website popups, cart abandonments, forms, call tracking, and marketing automation.
They handle the marketing so you can focus on other aspects to grow your business. Wishpond uses powerful technology and marketing experts to help you and your business. The beauty is that you also get 24/7 support and you are working with a team of professionals consisting of designers, ad specialists, content writers, and more.
Removal.ai
Images from Removal.ai after using product
Removal.ai is a background image removal tool that uses artificial intelligence.
How it works is that Removal.ai’s AI technology automatically detects a background and can remove it in just a few seconds to create an image with a transparent background. It is able to create clear & smooth cutout edges and is capable of handling hair or any other fur edges as well.
They also have a photo editor tool for once you have your image with the removed background — you can quickly change it to have a new background, add texts or effects, edit the foreground, and add presets to fit in different marketplaces.
A crucial part of every business is leveraging images to help further define your brand and tell a story. Whether you use the images on social media or on your website, you’ll need a tool that helps remove the background of an image to just focus on the subject.
With a plethora of free stock photo images these days — simply take a photo, upload it to Removal.ai and then let the magic happen. You can then use the image with the new transparent background to create stunning banners, visual presentation, or graphics.
Vectornator
Vectornator is a free vector graphics editor.
It has built-in Unsplash and Iconator search engines, which give you access to millions of royalty-free stock photos and free-to-use icons, and a font search engine too. With Vectornator on the iPad, iPhone, or Mac, anyone can be a designer. It makes short work of custom logos, infographics, or even vector artwork.
Vector graphics are crucial for online marketers, because they’re scalable, more compatible with different devices, and usually take up less file space. This leads to faster loading times. Users prefer landing pages that load faster, so this really makes a difference.
With social media templates for nearly every device and screen resolution, Vectornator comes prepared for any situation.
Whether you need to mock up a logo using nothing but your phone or “Auto Trace” any image to a vector using Apple’s Core ML engine, Vectornator is a must-have tool for anyone with an Apple device.
DesignEvo
Logos are an essential element for every business because it serves as its “face” and identity. However, having a logo designed could easily cost you thousands of dollars if you have no design experience, and take weeks to finalize even with an in-house designer. With DesignEvo, you can produce high-quality custom logos for free, in a fraction of the time!
The online logo maker has over 10,000 templates that anyone can use as a base to create their own unique logo in a matter of minutes — it’s beginner-friendly too! The tool has hundreds of fonts and icons to choose from so users can easily personalize their logos.
Templates are organized by category for easy searching, while files can be downloaded as vectors so they can be scaled to any size without pixelating. What’s best is you don’t have to download any software, DesignEvo can be used straight from your browser!
Conclusion
We hope you enjoyed our list of the top 6 must-have tools for online marketers in 2021. In today’s modern age, the use of innovative tools at work is a must for every marketing professional.
Tools don’t make the marketer, but they sure make their lives a whole lot easier. If there is another tool that you think is a must-have for marketers, let us know in the comments down below!
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