We are Undoubtedly in Unprecedented Times

Our current circumstances are one of unprecedented times. The spread of Coronavirus has completely changed the scope of our lifestyles and put our life temporarily on pause. However, it’s not all doom and gloom, particularly for businesses.

Although many have been advised to close to prevent further spread of the virus, they can still utilise opportunities to stay strong and unite together. Many more users are now reverting to online resources for information and updates about current affairs but also users need to keep themselves sane at home.

It’s suggested that companies who maintained their spending and kept minimal spending for trading, provided long term success in the future. This is why it’s important to utilise marketing strategies to keep your presence available to users. Here are 6 to consider.

Keep connected with your audience through social media

Everyone is out here taking precautions to prevent the spread of Coronavirus and keep yourself and others safe. This means taking the necessary steps to stay indoors when possible and staying away from members that are not within our own household.

This is the best time for businesses to show empathy towards their audience and keep well connected with them during these tough times. Social interaction is likely to be low in person at the moment, but through social media these interactions are likely to be sky high.

This is where your social media marketing can take full effect and showcase your efforts in helping others and supporting those at home to get through this tough time.

Ensure you have online presence

As mentioned above, users are more likely to be online more than ever at the moment. Because of this, search traffic has increased massively in search engines as many of us seem to be glued to our digital devices to pass the time, including shopping online.

Now is not the time to be hiding in the shadows whilst other businesses are being well searched online. Utilise search engine optimisation (SEO) strategies and help your business climb up the ranking in search engine page results.

Pay-per-click is actually a smart move you should consider

Although PPC may seem like another expense that you’d prefer not to make for your business, it’s definitely one strategy that you should try to save money on. With so many users now searching online for products and services, ads will be gaining incredible visibility in search results.

Due to the tough times we’re in, the budgets for PPC have actually reduced, meaning it’s more budget friendly compared to previous times for you to expense on. This is just another opportunity to remain visible to users and reap in further benefits.

Provide offers for consumers

During these tough times, consumers will be trying everything they can to save money and prevent further expenditure on unnecessary services and products. This is a prime opportunity to show your support to your audiences.

Although users may not be willing to part with their money at the moment, it’s likely that they still require the services you offer. This is where you can provide your services with discounts and offers which can help them purchase this without having to fear the expense that they’ve made. In turn, this can help to support your consumers needs whilst also ensuring that you have a steady revenue stream.

Local SEO is important

Other search engine strategies that are useful during this time is the use of local SEO. This involves the process of optimising your online presence for local search engines and having a bigger presence with local consumers around the area your business sits.

Considering many users are unable to travel a far distance, they’ll be looking towards local businesses to cater to their needs. These strategies can include optimising your website for geo location searches, gaining positive reviews through Google and adding your business to online directories.

Be adaptable to current times

It’s possible that a lot of your services have been interrupted due to COVID-19. Whilst this may be a bit of a stumbling block, it should be seen as just that, a stumbling block. There is still a way that you can overcome it and that includes being adaptable with your services.

For example, dental practices have most likely been heavily impacted as they’re unable to see many patients face to face. However, an alternative service that they could provide is offering virtual consultations. This helps dental practices to stay in contact with their patients and still provide their expertise digitally.

From these new services that you provide, the marketing of these alternative services is important to keep your users informed and aware that you can still function. Be sure to utilise all possible marketing steps to help promote this for your business and ensure your revenue isn’t completely halted from this experience.

To wrap up

The marketing ideas above highlight the positive strategies that business owners can put in place even during tough times. Whilst some businesses may be looking to claw back on expenses, it should be a time where you should be investing for the future.

Whether you’re a large branding agency or a small carpet fitting business, maintaining your marketing strategies are important as ever. Make the most of the tools that you have available and ensure you have the presence during and after the pandemic finally settles down.