Setting up a store and marketing your business is much easier in the digital world than in the traditional environment. When we compare traditional commerce and eCommerce, we can observe a high peek of customers for eCommerce. It is because people got used to digital marketing over time. Even though some people still prefer to purchase items by feeling it (traditional commerce), most people got comfortable with eCommerce since it is easy and 24*7 hours available. All customers can buy products from across the world by just from their home.

If you set your path in eCommerce, there are certain tricks in marketing strategies you could use. One of them is creating a good description for your product.

What is a good product description?

Always create a catching but less complex description. People get attracted to cute but on-point descriptions highlighting the product’s essential features, such as the material used, price, size, etc. People always get their eye on high-quality, well-shot images of your product. And the very next thing they are going to notice is the product details.

Consider the following Advertisement.

How to Write Ecommerce Product Descriptions That Sell Fast

In this Ad, the product descriptions contain the name of the product, size, ratings and purpose in highlighted format. It is because people will first look at the brand and use of the product. Then the Ad contains information such as price, offers (if any), delivery options. All these are sensitive topics, and customers are concerned about these details. Offers and discounts can always be attractive to customers. Delivery options are also a discussion topic because some people still refuse to pay without receiving the product. Cash On Delivery (COD) can be very advantageous for your market.

A product description is what conveys to customers that this product is what they are looking for. A product description should be well-defined. Unclear descriptions can confuse customers and end up not buying them. To write a clear product description, you should first identify your customer needs and present them accordingly.

A product description should contain

  • Easy and natural tone: We may know what kind of customers you are targeting, but it is impossible to guess their level of understanding. Each customer has a different knowledge level so try to use easy language in your description.
  • Real usefulness: Always include the use of the product. People buy products for a particular purpose. You should define the usage of the product clearly. It will attract customers that connect their purpose and product usage.
  • Possible limitation: You may have specific limitations like stocks left or delivery options. Inform these limitations in the description, or else there is a chance to have discord between you and your customer.
  • Uniqueness: Mention the unique quality of your product. This helps customers to think about why they should pick your product over another brand’s product. Also, try to include a signature style in your description. Exclusive content style can develop your brand image in the market.
  • High-quality image from different angles: People always love to have a complete picture of their buying. Images from different angles help them see your product correctly, creating trust among them towards you.
  • Optimise for Search Engine (SEO): Using correct keywords can result in high traffic.
  • Features and benefits: A product description should include all the product features and specifications. Give bullet points to list down features. It gives a more readable structure.
  • Video contents: Video descriptions can create a high impact on customers. It is easier to understand. High-quality video can increase your brand standard and product value.

A product description should avoid

  • Unnecessary information: Information like product manufacturing address, packed date, etc., is pointless in a product description. Always avoid such data and try to be precise.
  • Confusing or contradictory statement: Be careful while writing product descriptions. Contradictory statements will create confusion among customers.
  • Complex sentences: Structure sentences cautiously. Use an expert to write a description. Improper structure of a sentence can create a poor impression on your company and your product.

There are certain influential words in the industry. Usage of these words can increase the effectiveness of your product description. Examples of such words are Suddenly, Sensational, Now, Introducing, Announcing, Amazing, etc. Avoid vague and over-used sentences like “this is the best product ever.” Statements like these have zero impact on customers.

Conclusion

Product descriptions are an important component in eCommerce. Above mentioned points are not the same for all products. Guidelines may differ with different products based on the nature of the product. Choosing the right way to write product descriptions is a crucial part. Always think from customers side to know their point of view.

You can either write a product description on your own or hire a copywriter to do the work. A/B testing is a method that can help you to choose the best version of the description you could use.

Author Bio

Aarif Habeeb is the Technical Content writer at DigitalMarketingCrab. He is a technical writer and IoT writer of year 2020 by HackerNoon. His expertise includes Technical writing, Technical SEO, e-commerce, lead generation, and localised site-to-store strategies. He is the founder of Aarif Habeeb & Co. Feel Free to follow him on Twitter and Linkedin.