Seeing potential customers visit your landing page and leave without converting can be frustrating. High bounce rates can often occur because of your landing page design.
Think of it this way; your landing page is the first introduction a potential buyer gets to your product or service. If your potential buyers can’t locate any pertinent information about your services, they’re bound to leave your page. What’s more, sometimes landing page designs are so inefficient that prospects can’t even tell how to make a purchase.
This is why investing in a proper user interface (UI) and user experience (UX) development for optimized landing page design can be crucial to business success.
Why are UI and UX important?
UI and UX have easily become some of the most important aspects of landing page design today.
That’s because proper UI and UX development are important in nudging potential customers toward buying your product or service. It’s also highly profitable. Studies have shown that every $1 invested into a website’s UX will see a return between $2 and $100.
The way customers interact with various elements of your landing page and how engaging the overall experience is are factors that heavily contribute to minimizing bounce and increasing conversion rates.
Landing page design ideas for inspiration
Having a clear objective for your landing page is the first place to start when mapping out your page layout and design. Objectives can include informative/educational content, product/service launch announcements, or a call-to-action (CTA).
Let’s take a look at some examples of landing page designs that inspire prospects to convert.
1. Buzzsprout
Buzzsprout’s landing page is a step-by-step guide on how to start a podcast. This may seem content-heavy at first, but one glance at the top will show you that it’s not.
The page provides complete educational content on how to start a podcast. By hyperlinking each section at the top of the page, the reader can jump directly to the information that they want.
The page also incorporates images, videos, and internal links. All of these features work together to explain each topic in multiple ways. As a result, there’s something for every type of learner.
At the end of the page, you have a strong CTA designed for maximum conversions.
This landing page is an example of easy-to-read, relevant information that can reduce the bounce rate.
2. Preply
An easy way of converting customers with your landing page design is to give them exactly what they want. Take a look at Preply’s landing page for online English tutors.
People who come to Preply in need of online English tutors see exactly what they’re seeking — a listing of English tutors who are available to help you master the language. Visitors can also see details for each instructor on the first landing page.
The search filter at the top has multiple variables that visitors can adjust to define their search, making it convenient to find exactly what they’re looking for. Booking a tutor is also as easy as logging into your Facebook or Google account.
3. frevvo
Many software-as-a-service (SaaS) products can be complex, so much so that you run the risk of potential buyers not fully understanding what you’re offering. A crowded page filled with technical jargon is a perfect recipe for a bounce. So how do you make it easier for them to know your product and buy it?
Let’s take a look at frevvo’s landing page for its sales order automation software. It’s a perfect example of how you can lower the bounce rate for a SaaS product landing page.
Adding a video in the first half of the page can be a great way to break up the text. It also educates and informs visitors about complex software in a visually appealing way.
The overall layout is simple, with the alternating placement of text and images in each row. You have relevant CTA buttons clearly visible at all times to provide maximum conversion opportunities.
4. Nlyte
Figuring out how much text you should include on your landing page can be tricky. Contrary to popular belief, long-form content is just as useful as short-form, as long as it’s informative and relevant.
Take a look at Nlyte’s FAQs page, redirected from its edge computing service’s microsite.
As you can see, Nlyte’s FAQs page for its edge computing service is written as an informative, easy-to-read blog targeted toward visitors who are still in the exploratory phase. It also includes relevant links and a free ebook.
Visitors are more likely to head to the main landing page and eventually convert because they already have the necessary information about the service.
5. Simple Money
Providing relevant information is something your landing page design should be focused around.
Take, for example, this landing page from Simple Money Lyfe that lists the top credit repair companies.
The page provides a stellar service for the target audience. It has all the information people want when looking for a credit repair company, all on one page.
Simple Money Lyfe has also laid the page out well with an interactive table of contents. The visitor can jump directly to relevant sections with just a click. They can also follow a series of direct affiliate links to reach the websites that this page is highlighting.
This saves visitors time, as they don’t need to scour the internet to research each company individually. With this list, users can conveniently compare different credit repair companies.
6. EarlyBird
While It may seem counterintuitive to use a blog post for a PPC landing page, it’s an effective strategy.
Blogs explain concepts thoroughly and help visitors find the information they need. So, it mostly comes down to how you display your landing page blog.
Let’s take a look at EarlyBird’s landing page post about their UGMA vs. UTMA custodial accounts as a prime example of this strategy at work.
The article makes use of proper line spacing and images. This makes for an easy and informative read.
What really gets the conversion rate going is the CTA to download EarlyBird’s app at the end of the article. It’s a relevant CTA to a product that ties directly in with the article.
7. GrowthBar
Nothing combines ease-of-use, relevancy, and great aesthetics better than minimalist landing page designs. Minimalist designs tend to hook customers at first glance.
Take a look at this landing page from GrowthBar to see an example of a minimal-yet informative landing page design that also converts.
GrowthBar’s landing page for its SEO tool kicks off by announcing what the product is. A simple auto-play video next to it takes visitors through the software.
The placement of text, images, and videos makes the information easily readable for visitors through the use of minimal text and negative space.
Clear and direct CTAs for its free trial, an infinite scroll design layout, and a chat pop-up window engage the visitor as they learn more about GrowthBar’s SEO tool.
8. RealThread
How aesthetically appealing your landing page is matters a lot when it comes to retaining visitors. The color palette and imagery you use in your design will also reflect brand aesthetics.
That’s perfectly illustrated in this design by RealThread in its landing page for custom-printed t-shirts.
As you scroll through RealThread’s landing page, the first thing you’ll notice is the dynamic design. It incorporates minimal graphics with product images and informative text. The combination of the color palette and vector graphics makes the dynamic animation more soothing, allowing for easy viewing and reading.
CTAs with clear objectives are spread throughout the landing page to convert customers or redirect them toward more information.
Get inspired by this clever use of images, graphics, and text when focusing on the aesthetics of your landing page. Carefully combine minimal graphics, a balanced color palette, and correct text placement to avoid overwhelming potential visitors.
9. MozartData
Having a landing page that gives only the most pertinent information to visitors is a great idea.
Let’s take a look at the landing page for MozartData’s data management software to see how you can include only the necessary information.
MozartData explains its software in just four steps, using only single screenshots of its software for each step, along with a few lines of text.
By using extra negative space and light-watermarked graphics, the visitor’s eyes automatically go to the information that MozartData wants them to see.
The absence of excessive images and graphics helps keep the focus on the text. A sparingly used vibrant color palette works well here to draw attention to CTAs and key information.
10. divbyzero
Landing pages are great at redirecting visitor traffic to your social media platforms. The trick, however, is to have your customer think they made that choice themselves.
Take a look at how divbyzero.io does this on its landing page.
divbyzero.io has a prominent section inviting visitors to its website to connect on various social networking sites. Under each social media logo is a brief explanation of what the customer will find on the platform.
Automatic redirection to a social site or keeping social media handles off to one small corner of your landing page aren’t good strategies for redirecting traffic. Automatic redirection can often result in high bounce rates, while an unobtrusively placed social media connect prompt can easily be ignored.
By providing a clear message about the objective for each social media platform, the customer is encouraged to make an informed decision about where they want to go.
What really matters with landing page designs
Buyers want ease of use and navigation. So if you can adjust your landing page to give relevant information with the right placement, you’re on your way to converting a potential buyer.
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