Analysis is key for email marketing

Email software is a tool for professional users who use to communicate smoothly. To increase the open rate of an email is a tough process if you have not analysed it well with your goal. It needs a depth analysis based on your profession. Create a strategy that works on your goal As considering Tuesday and Thursday has the highest open rate. I have listed down the reason for your email laziness.

Time is important to mail

Time plays a major role in every field then why email too left? It is also important to note down the time that email gets works by your goals. Hence I have given the important time to send an email.

Why mid-night matters to mail?

  • Higher open rate when the email is scheduled at midnight. Where people begin an email to read as the whooping rate is higher than the average, that means if you send during really late, that’s the first thing you’re going to read in the morning
    Can break time make useful time?
  • Mailing after the break will help you to create the attention of those people looking for a post-break distraction. This time drove high revenue per recipient than the average.

Track the shifting time

This is the time of the day where people are starting to shift out of work mode and might be looking for distractions. Sends at 4 pm drove revenue per recipient higher than the average.

The urgency to commute home

  • Caught people on their time to commute home will help you get above-average open rates, click rates, and revenue per recipient. This is the best sending time can yield the highest open rate and highest click-through rate.
  • In general, the late morning is a popular time to send as they will be waiting for their break.
  • If you send an email when people are concentrating on other activities (work, eating, etc.), and they check their email later in the day, the email you sent hours ago will be towards the bottom of their inbox., your email will be at the top, if you send later in the day and the first thing they check after lunch or on their commute home.
  • But the maximum email was sent on early morning and mid-evening tonight. Tuesday mostly waiting for the client call, hence we can send an email on that day. Thursday max will think on weekend, hence it is a peak day to send an email.

Technical aspects of email Spam

  • Scans your emails by all the major spam filters for sending, to make sure that they pass.
  • Look at your IP addresses for reputation and also any domain names used in your email and check them against known blacklist because any of them could affect your delivery Verifies that your email authentication, such as DKIM, Domain Keys, Sender ID, and Sender Policy Framework, is set up properly. Where email authentication method is said to be the Domain Keys Identified Mail (DKIM). It is designed to detect forged sender addresses in emails, (email spoofing), a technique often used in phishing and email spam. The digital signature, when linked to a domain name, to each outgoing email message, fixes the spoofing.
  • SPF and DKIM Authentication is a way to prove that an email isn’t forged. Through your servers, Mandrill authenticates automatically all emails that sent, but by adding DNS records to your domain, Mandrill can send on your behalf and digitally ‘sign’ your emails.
  • To scan spam email litmus can be used. For a free tool, the mail tester tool can be used but the drawback is that we have to check each mail manually.
  • If a message is continuously deferred for 72 hours, then it converts these addresses to a block/deferral list.
  • Send the same message indiscriminately will also move to spam.
  • Clean up the database.
  • Upgrade the ESP(Email service provider).
  • Don’t be an annoying emailers.
  • Don’t use certain spam trigger words like a great offer, increase sales, this is not spam, etc. To understand: Consider email address is the name; MX record is the phone number and the internet in the book.
  • Gmail is a client and server (aspmx.l.google.com)is a connection point.
  • (MX record) a mail exchanger record specifies the mail server that is responsible for accepting email messages on behalf of a domain name. It specifies where the emails for your domain should be delivered.
  • SPF, or Sender Policy Framework, is an attempt to control forged e-mail.

Reason for spam

  • DNS settings( DKIM,SPF),check IP
  • Some spam triggering words
  • Wrong Address
  • Size of email
  • Check reverse DNS (IP to the domain name)
  • Timing of Email user reader
  • Miss communication with subject and content

Email testing Tool

It is used to showcase the screenshots of your email that how looks on email clients and various devices.

The main advantage of litmus is a preview option rather than, it can use to track and test the email. The price starts from 79 $ per month and has a free trial option too.

Have you noted the Email app consists?

  • Primary: Messages that are from a known person like friends and family where other messages that don’t appear in other tabs.
  • Promotions: Deals, offers, and promotional emails.
  • Social: This tab is for the emails from networks based on social aspects like media-sharing sites, gaming sites, and other social websites.
  • Updates: Notifications, confirmation emails, receipts, bills, and online statements.
  • Forums: Mailing lists, Email groups, and discussion boards.

Email marketing types

  • The Welcome Email Series
  • The Standard Promotional Campaign
  • The Seasonal Campaign
  • The Triggered Email Series
  • The Post-Purchase Drip
  • The Connect-Via-Social Campaign
  • The Newsletter
  • The Cart Abandonment Campaign
  • The re-engagement campaign

Conclusion

An email is a wonderful tool that helps you to build your business. If you used it properly that you can generate the lead easily. Without knowing your audience it is impossible to create demand, hence know your audience and prepare a funnel based on that. Slowly progress it and also don’t let your recipients unsubscribe your email by your way of approaching. There are lots email are getting unsubscribe this is due to many reasons such as irrelevant content for the recipient and maybe the design does not make him convert it as the lead. Thus please follow the above basic notes which can help you to get the success rate for your profession via email.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.